#E72B5C
Closest named color: Pink Red (#F5054F). oklch(60.8% 0.22 13), rgb(231, 43, 92).
Aa
Black text reads best on this color (4.89:1).
About this color
#E72B5C is a medium-dark, vivid red. In OKLCH its lightness is 61%, its chroma 0.220 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Pink Red (#F5054F), ΔE 0.030 away. Black text reads best on it, at 4.89:1.
| Hue family | Reds |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.220) |
| Temperature | warm |
| Nearest name | Pink Red (#F5054F) |
| Black text | 4.89:1 |
| White text | 4.28:1 |
Values
| HEX | #E72B5C |
| RGB | rgb(231, 43, 92) |
| HSL | hsl(344, 80%, 54%) |
| OKLCH | oklch(60.8% 0.22 13) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E72B5C | 4.28:1 | AA large text | Lc -73.4 | Content text, not long reading |
| Black text on #E72B5C | 4.89:1 | AA | Lc 36.2 | Non-text elements, placeholder text |
| #E72B5C text on white | 4.28:1 | AA large text | Lc 67.9 | Content text, not long reading |
| #E72B5C text on black | 4.89:1 | AA | Lc -33.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FEE2E4
oklch(93.6% 0.031 12.8)
-
Step 200
200
#FECACE
oklch(88.6% 0.059 13.2)
-
Step 300
300
#FEA3AD
oklch(80.9% 0.108 12.6)
-
Step 400
400
#F86C82
oklch(70.8% 0.172 12.9)
-
Step 500
500 (this color)
#E72B5C
oklch(60.8% 0.22 13)
-
Step 600
600
#D5004D
oklch(55.6% 0.222 12.9)
-
Step 700
700
#B40040
oklch(49.1% 0.196 12.8)
-
Step 800
800
#950033
oklch(42.7% 0.17 13.1)
-
Step 900
900
#7B0A2B
oklch(37.7% 0.143 13)
-
Step 950
950
#490B19
oklch(27% 0.091 13.4)
#E72B5C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #63625D | 0.246 |
| Deuteranopia (no green cones) | #938857 | 0.224 |
| Tritanopia (no blue cones) | #FD0041 | 0.050 |
| Achromatopsia (no color) | #7A7A7A | 0.221 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E72B5C
#E72B5C
oklch(60.8% 0.22 13)
- #009694
#009694
oklch(60.9% 0.104 193.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E72B5C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pink Red #F5054F ΔE 0.030
- Cerise #DE0C62 ΔE 0.037
- Imperial Red #E63946 ΔE 0.037
- Red Pink #FA2A55 ΔE 0.039
- Red Pantone #EF233C ΔE 0.040
- Paradise Pink #EF476F ΔE 0.043
- Lipstick #D5174E ΔE 0.046
- Crimson #DC143C ΔE 0.046
Use #E72B5C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.