#E668BD
Closest named color: Pale Magenta (#D767AD). oklch(69.6% 0.183 341.8), rgb(230, 104, 189).
Aa
Black text reads best on this color (7.07:1).
About this color
#E668BD is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.183 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.035 away. Black text reads best on it, at 7.07:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.07:1 |
| White text | 2.96:1 |
Values
| HEX | #E668BD |
| RGB | rgb(230, 104, 189) |
| HSL | hsl(320, 72%, 65%) |
| OKLCH | oklch(69.6% 0.183 341.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E668BD | 2.96:1 | Fails | Lc -61.0 | Content text, not long reading |
| Black text on #E668BD | 7.07:1 | AAA | Lc 48.4 | Large or bold text, headings |
| #E668BD text on white | 2.96:1 | Fails | Lc 55.6 | Large or bold text, headings |
| #E668BD text on black | 7.07:1 | AAA | Lc -46.2 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2F0
oklch(93.6% 0.032 341.8)
-
Step 200
200
#F8C9E5
oklch(88.5% 0.064 342)
-
Step 300
300
#F4A3D6
oklch(81% 0.115 341.7)
-
Step 400
400 (this color)
#E668BD
oklch(69.6% 0.183 341.8)
-
Step 500
500
#DF37B0
oklch(63.1% 0.233 341.9)
-
Step 600
600
#C6009A
oklch(55.6% 0.24 341.6)
-
Step 700
700
#A80082
oklch(49.2% 0.212 341.7)
-
Step 800
800
#8B006B
oklch(42.8% 0.184 341.7)
-
Step 900
900
#720C58
oklch(37.7% 0.152 341.7)
-
Step 950
950
#430C33
oklch(27% 0.096 342.1)
#E668BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7089C0 | 0.194 |
| Deuteranopia (no green cones) | #939DBA | 0.174 |
| Tritanopia (no blue cones) | #F2698A | 0.080 |
| Achromatopsia (no color) | #969696 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E668BD
#E668BD
oklch(69.6% 0.183 341.8)
- #00BA7F
#00BA7F
oklch(69.7% 0.154 161.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E668BD, closest first.
No curated palette has a color within ΔE 0.04 of #E668BD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.035
- Orchid #DA70D6 ΔE 0.042
- Hot Pink #FF69B4 ΔE 0.049
- Bubblegum #FF6CB5 ΔE 0.050
- Bubble Gum Pink #FF69AF ΔE 0.052
- Medium Pink #F36196 ΔE 0.060
- Purply Pink #F075E6 ΔE 0.063
- Lavender Pink #DD85D7 ΔE 0.064
Use #E668BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.