#E24E68
Closest named color: Paradise Pink (#EF476F). oklch(63.2% 0.183 13.7), rgb(226, 78, 104).
Aa
Black text reads best on this color (5.52:1).
About this color
#E24E68 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.183 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.027 away. Black text reads best on it, at 5.52:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.52:1 |
| White text | 3.80:1 |
Values
| HEX | #E24E68 |
| RGB | rgb(226, 78, 104) |
| HSL | hsl(349, 72%, 60%) |
| OKLCH | oklch(63.2% 0.183 13.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E24E68 | 3.80:1 | AA large text | Lc -70.1 | Content text, not long reading |
| Black text on #E24E68 | 5.52:1 | AA | Lc 39.5 | Non-text elements, placeholder text |
| #E24E68 text on white | 3.80:1 | AA large text | Lc 64.6 | Content text, not long reading |
| #E24E68 text on black | 5.52:1 | AA | Lc -37.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FBE3E5
oklch(93.6% 0.026 11.9)
-
Step 200
200
#F8CCCF
oklch(88.4% 0.05 13.5)
-
Step 300
300
#F5A9AF
oklch(80.9% 0.09 14.1)
-
Step 400
400
#EB7786
oklch(70.6% 0.143 13.3)
-
Step 500
500 (this color)
#E24E68
oklch(63.2% 0.183 13.7)
-
Step 600
600
#CD274F
oklch(55.7% 0.199 13.9)
-
Step 700
700
#B11540
oklch(49.2% 0.186 13.8)
-
Step 800
800
#8F1735
oklch(42.6% 0.153 13.6)
-
Step 900
900
#731D2E
oklch(37.7% 0.119 13.7)
-
Step 950
950
#44131B
oklch(27% 0.075 14)
#E24E68 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #727068 | 0.202 |
| Deuteranopia (no green cones) | #988E64 | 0.186 |
| Tritanopia (no blue cones) | #F63258 | 0.046 |
| Achromatopsia (no color) | #838383 | 0.185 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E24E68
#E24E68
oklch(63.2% 0.183 13.7)
- #009E9D
#009E9D
oklch(63.3% 0.108 194)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E24E68, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.027
- Pastel Red #DB5856 ΔE 0.036
- Pale Red #D9544D ΔE 0.043
- Imperial Red #E63946 ΔE 0.043
- Faded Red #D3494E ΔE 0.044
- Indian Red #CD5C5C ΔE 0.049
- Dark Coral #CF524E ΔE 0.051
- Watermelon #FD4659 ΔE 0.052
Use #E24E68 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.