#E0729B
Closest named color: Pale Violet Red (#DB7093). oklch(69% 0.143 357.9), rgb(224, 114, 155).
Aa
Black text reads best on this color (7.04:1).
About this color
#E0729B is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.143 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.015 away. Black text reads best on it, at 7.04:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.04:1 |
| White text | 2.97:1 |
Values
| HEX | #E0729B |
| RGB | rgb(224, 114, 155) |
| HSL | hsl(338, 64%, 66%) |
| OKLCH | oklch(69% 0.143 357.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E0729B | 2.97:1 | Fails | Lc -61.3 | Content text, not long reading |
| Black text on #E0729B | 7.04:1 | AAA | Lc 48.1 | Large or bold text, headings |
| #E0729B text on white | 2.97:1 | Fails | Lc 56.0 | Large or bold text, headings |
| #E0729B text on black | 7.04:1 | AAA | Lc -45.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F6CCD9
oklch(88.5% 0.05 357.6)
-
Step 300
300
#F1A9C0
oklch(81% 0.089 358.5)
-
Step 400
400 (this color)
#E0729B
oklch(69% 0.143 357.9)
-
Step 500
500
#DB4E89
oklch(63.1% 0.184 357.9)
-
Step 600
600
#C62973
oklch(55.6% 0.199 357.8)
-
Step 700
700
#AB1960
oklch(49.2% 0.185 358.2)
-
Step 800
800
#8B194F
oklch(42.7% 0.154 357.8)
-
Step 900
900
#701E41
oklch(37.8% 0.119 358.4)
-
Step 950
950
#421326
oklch(27% 0.076 358.4)
#E0729B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #82899C | 0.157 |
| Deuteranopia (no green cones) | #9E9D98 | 0.145 |
| Tritanopia (no blue cones) | #EF6B81 | 0.043 |
| Achromatopsia (no color) | #959595 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E0729B
#E0729B
oklch(69% 0.143 357.9)
- #00B49B
#00B49B
oklch(68.9% 0.127 178)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E0729B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.015
- Muted Pink #D1768F ΔE 0.034
- Rosy Pink #F6688E ΔE 0.042
- Medium Pink #F36196 ΔE 0.043
- Pale Magenta #D767AD ΔE 0.046
- Dull Pink #D5869D ΔE 0.047
- Dusky Pink #CC7A8B ΔE 0.047
- Old Pink #C77986 ΔE 0.057
Use #E0729B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.