#E0729A
Closest named color: Pale Violet Red (#DB7093). oklch(69% 0.143 358.5), rgb(224, 114, 154).
Aa
Black text reads best on this color (7.04:1).
About this color
#E0729A is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.143 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.014 away. Black text reads best on it, at 7.04:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.04:1 |
| White text | 2.98:1 |
Values
| HEX | #E0729A |
| RGB | rgb(224, 114, 154) |
| HSL | hsl(338, 64%, 66%) |
| OKLCH | oklch(69% 0.143 358.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E0729A | 2.98:1 | Fails | Lc -61.4 | Content text, not long reading |
| Black text on #E0729A | 7.04:1 | AAA | Lc 48.0 | Large or bold text, headings |
| #E0729A text on white | 2.98:1 | Fails | Lc 56.0 | Large or bold text, headings |
| #E0729A text on black | 7.04:1 | AAA | Lc -45.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3E9
oklch(93.5% 0.025 359.2)
-
Step 200
200
#F6CCD9
oklch(88.5% 0.05 357.6)
-
Step 300
300
#F1A9C0
oklch(81% 0.089 358.5)
-
Step 400
400 (this color)
#E0729A
oklch(69% 0.143 358.5)
-
Step 500
500
#DB4F88
oklch(63.1% 0.182 358.5)
-
Step 600
600
#C62A72
oklch(55.6% 0.198 358.4)
-
Step 700
700
#AB195F
oklch(49.1% 0.185 358.7)
-
Step 800
800
#8B1A4E
oklch(42.8% 0.153 358.5)
-
Step 900
900
#701E41
oklch(37.8% 0.119 358.4)
-
Step 950
950
#421326
oklch(27% 0.076 358.4)
#E0729A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #82899B | 0.157 |
| Deuteranopia (no green cones) | #9F9D97 | 0.144 |
| Tritanopia (no blue cones) | #EF6B81 | 0.042 |
| Achromatopsia (no color) | #959595 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E0729A
#E0729A
oklch(69% 0.143 358.5)
- #00B49C
#00B49C
oklch(68.9% 0.126 178.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E0729A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.014
- Muted Pink #D1768F ΔE 0.033
- Rosy Pink #F6688E ΔE 0.042
- Medium Pink #F36196 ΔE 0.043
- Dusky Pink #CC7A8B ΔE 0.046
- Dull Pink #D5869D ΔE 0.047
- Pale Magenta #D767AD ΔE 0.047
- Old Pink #C77986 ΔE 0.056
Use #E0729A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.