#D72B30
Closest named color: Crimson (#DC143C). oklch(57.2% 0.207 25.6), rgb(215, 43, 48).
Aa
White text reads best on this color (4.90:1).
About this color
#D72B30 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.207 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Crimson (#DC143C), ΔE 0.026 away. White text reads best on it, at 4.90:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Crimson (#DC143C) |
| Black text | 4.27:1 |
| White text | 4.90:1 |
Values
| HEX | #D72B30 |
| RGB | rgb(215, 43, 48) |
| HSL | hsl(358, 68%, 51%) |
| OKLCH | oklch(57.2% 0.207 25.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D72B30 | 4.90:1 | AA | Lc -77.7 | Fine for body text |
| Black text on #D72B30 | 4.27:1 | AA large text | Lc 31.8 | Non-text elements, placeholder text |
| #D72B30 text on white | 4.90:1 | AA | Lc 72.3 | Content text, not long reading |
| #D72B30 text on black | 4.27:1 | AA large text | Lc -29.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E1
oklch(93.6% 0.028 23.2)
-
Step 200
200
#FACDC8
oklch(88.6% 0.052 25.6)
-
Step 300
300
#F7A9A2
oklch(80.8% 0.093 25)
-
Step 400
400
#EF786F
oklch(70.8% 0.148 25.9)
-
Step 500
500
#E64D49
oklch(63.2% 0.19 25.7)
-
Step 600
600 (this color)
#D72B30
oklch(57.2% 0.207 25.6)
-
Step 700
700
#B4101E
oklch(49% 0.192 25.5)
-
Step 800
800
#93151B
oklch(42.8% 0.159 25.5)
-
Step 900
900
#761C1C
oklch(37.8% 0.124 25.5)
-
Step 950
950
#451311
oklch(27% 0.077 26)
#D72B30 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #62592E | 0.225 |
| Deuteranopia (no green cones) | #8C7E28 | 0.206 |
| Tritanopia (no blue cones) | #ED002F | 0.043 |
| Achromatopsia (no color) | #717171 | 0.208 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D72B30
#D72B30
oklch(57.2% 0.207 25.6)
- #008894
#008894
oklch(57.2% 0.098 205.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D72B30, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Crimson #DC143C ΔE 0.026
- Cherry #CF0234 ΔE 0.038
- Imperial Red #E63946 ΔE 0.042
- Faded Red #D3494E ΔE 0.043
- Lipstick #D5174E ΔE 0.046
- Red Pantone #EF233C ΔE 0.048
- Tomato Red #EC2D01 ΔE 0.049
- Dull Red #BB3F3F ΔE 0.055
Use #D72B30 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.