#E64D49
Closest named color: Pale Red (#D9544D). oklch(63.2% 0.19 25.7), rgb(230, 77, 73).
Aa
Black text reads best on this color (5.52:1).
About this color
#E64D49 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.190 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Red (#D9544D), ΔE 0.024 away. Black text reads best on it, at 5.52:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.190) |
| Temperature | warm |
| Nearest name | Pale Red (#D9544D) |
| Black text | 5.52:1 |
| White text | 3.80:1 |
Values
| HEX | #E64D49 |
| RGB | rgb(230, 77, 73) |
| HSL | hsl(2, 76%, 59%) |
| OKLCH | oklch(63.2% 0.19 25.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E64D49 | 3.80:1 | AA large text | Lc -70.0 | Content text, not long reading |
| Black text on #E64D49 | 5.52:1 | AA | Lc 39.6 | Non-text elements, placeholder text |
| #E64D49 text on white | 3.80:1 | AA large text | Lc 64.5 | Content text, not long reading |
| #E64D49 text on black | 5.52:1 | AA | Lc -37.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E1
oklch(93.6% 0.028 23.2)
-
Step 200
200
#FACDC8
oklch(88.6% 0.052 25.6)
-
Step 300
300
#F7A9A2
oklch(80.8% 0.093 25)
-
Step 400
400
#EF786F
oklch(70.8% 0.148 25.9)
-
Step 500
500 (this color)
#E64D49
oklch(63.2% 0.19 25.7)
-
Step 600
600
#D1232A
oklch(55.6% 0.207 25.8)
-
Step 700
700
#B5101D
oklch(49.2% 0.192 25.8)
-
Step 800
800
#93151A
oklch(42.8% 0.16 25.8)
-
Step 900
900
#761C1C
oklch(37.8% 0.124 25.5)
-
Step 950
950
#451311
oklch(27% 0.077 26)
#E64D49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #776E47 | 0.203 |
| Deuteranopia (no green cones) | #9D8F44 | 0.187 |
| Tritanopia (no blue cones) | #FC234E | 0.058 |
| Achromatopsia (no color) | #838383 | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E64D49
#E64D49
oklch(63.2% 0.19 25.7)
- #009CA9
#009CA9
oklch(63.2% 0.108 205.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E64D49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Red #D9544D ΔE 0.024
- Pastel Red #DB5856 ΔE 0.025
- Imperial Red #E63946 ΔE 0.029
- Faded Red #D3494E ΔE 0.040
- Dark Coral #CF524E ΔE 0.043
- Orangey Red #FA4224 ΔE 0.045
- Light Red #FF474C ΔE 0.047
- Red Pantone #EF233C ΔE 0.047
Use #E64D49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.