#D72874
Closest named color: Dark Hot Pink (#D90166). oklch(58.4% 0.213 1), rgb(215, 40, 116).
Aa
White text reads best on this color (4.72:1).
About this color
#D72874 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.213 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Hot Pink (#D90166), ΔE 0.025 away. White text reads best on it, at 4.72:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.213) |
| Temperature | warm |
| Nearest name | Dark Hot Pink (#D90166) |
| Black text | 4.44:1 |
| White text | 4.72:1 |
Values
| HEX | #D72874 |
| RGB | rgb(215, 40, 116) |
| HSL | hsl(334, 69%, 50%) |
| OKLCH | oklch(58.4% 0.213 1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D72874 | 4.72:1 | AA | Lc -76.6 | Fine for body text |
| Black text on #D72874 | 4.44:1 | AA large text | Lc 33.0 | Non-text elements, placeholder text |
| #D72874 text on white | 4.72:1 | AA | Lc 71.1 | Content text, not long reading |
| #D72874 text on black | 4.44:1 | AA large text | Lc -30.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE3E9
oklch(93.7% 0.027 0.7)
-
Step 200
200
#F9CBD7
oklch(88.5% 0.054 0.8)
-
Step 300
300
#F5A7BD
oklch(81% 0.096 1)
-
Step 400
400
#EC739B
oklch(70.7% 0.154 0.9)
-
Step 500
500
#E24782
oklch(63.2% 0.196 1.3)
-
Step 600
600 (this color)
#D72874
oklch(58.4% 0.213 1)
-
Step 700
700
#B1005A
oklch(49.2% 0.199 1.1)
-
Step 800
800
#8F0D4A
oklch(42.6% 0.164 0.6)
-
Step 900
900
#73183D
oklch(37.6% 0.128 1.2)
-
Step 950
950
#441124
oklch(27% 0.08 1.2)
#D72874 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #555E76 | 0.241 |
| Deuteranopia (no green cones) | #837F70 | 0.216 |
| Tritanopia (no blue cones) | #EA004B | 0.065 |
| Achromatopsia (no color) | #737373 | 0.215 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D72874
#D72874
oklch(58.4% 0.213 1)
- #00907F
#00907F
oklch(58.6% 0.106 180.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D72874, closest first.
No curated palette has a color within ΔE 0.04 of #D72874.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Hot Pink #D90166 ΔE 0.025
- Cerise #DE0C62 ΔE 0.029
- Dark Pink #CB416B ΔE 0.041
- Lipstick #D5174E ΔE 0.052
- Medium Violet Red #C71585 ΔE 0.054
- Deep Rose #C74767 ΔE 0.055
- Neon Pink #F72585 ΔE 0.066
- Ruby #CA0147 ΔE 0.068
Use #D72874 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.