#B90B73
Closest named color: Medium Violet Red (#C71585). oklch(51.8% 0.209 352.8), rgb(185, 11, 115).
Aa
White text reads best on this color (6.25:1).
About this color
#B90B73 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.209 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.039 away. White text reads best on it, at 6.25:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.209) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.35:1 |
| White text | 6.25:1 |
Values
| HEX | #B90B73 |
| RGB | rgb(185, 11, 115) |
| HSL | hsl(324, 89%, 38%) |
| OKLCH | oklch(51.8% 0.209 352.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B90B73 | 6.25:1 | AA | Lc -84.2 | Fine for body text |
| Black text on #B90B73 | 3.35:1 | AA large text | Lc 25.1 | Dividers and decoration only |
| #B90B73 text on white | 6.25:1 | AA | Lc 79.0 | Fine for body text |
| #B90B73 text on black | 3.35:1 | AA large text | Lc -22.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CADC
oklch(88.4% 0.057 352.9)
-
Step 300
300
#F4A5C6
oklch(80.8% 0.101 352.9)
-
Step 400
400
#EB71AA
oklch(70.8% 0.162 352.7)
-
Step 500
500
#E04295
oklch(63% 0.208 352.5)
-
Step 600
600
#CB0C7F
oklch(55.5% 0.225 352.7)
-
Step 700
700 (this color)
#B90B73
oklch(51.8% 0.209 352.8)
-
Step 800
800
#8E0557
oklch(42.6% 0.173 352.8)
-
Step 900
900
#731548
oklch(37.8% 0.136 352.9)
-
Step 950
950
#440F2A
oklch(27% 0.086 353.1)
#B90B73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4D75 | 0.239 |
| Deuteranopia (no green cones) | #696B70 | 0.209 |
| Tritanopia (no blue cones) | #C80043 | 0.081 |
| Achromatopsia (no color) | #606060 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B90B73
#B90B73
oklch(51.8% 0.209 352.8)
- #007B63
#007B63
oklch(52% 0.1 172.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B90B73, closest first.
No curated palette has a color within ΔE 0.04 of #B90B73.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.039
- Red Violet #9E0168 ΔE 0.060
- Violet Red #A50055 ΔE 0.061
- Deep Magenta #A0025C ΔE 0.062
- Raspberry #B00149 ΔE 0.066
- Dark Fuchsia #9D0759 ΔE 0.069
- Dark Hot Pink #D90166 ΔE 0.071
- Ruby #CA0147 ΔE 0.078
Use #B90B73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.