#B40968
Closest named color: Violet Red (#A50055). oklch(50.5% 0.202 356.1), rgb(180, 9, 104).
Aa
White text reads best on this color (6.60:1).
About this color
#B40968 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.202 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.042 away. White text reads best on it, at 6.60:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.202) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.17:1 |
| White text | 6.60:1 |
Values
| HEX | #B40968 |
| RGB | rgb(180, 9, 104) |
| HSL | hsl(327, 90%, 37%) |
| OKLCH | oklch(50.5% 0.202 356.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B40968 | 6.60:1 | AA | Lc -85.6 | Fine for body text |
| Black text on #B40968 | 3.17:1 | AA large text | Lc 23.6 | Dividers and decoration only |
| #B40968 text on white | 6.60:1 | AA | Lc 80.5 | Fine for body text |
| #B40968 text on black | 3.17:1 | AA large text | Lc -21.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EA
oklch(93.5% 0.029 356.3)
-
Step 200
200
#F8CBDA
oklch(88.5% 0.054 356.3)
-
Step 300
300
#F4A6C2
oklch(80.8% 0.098 356.3)
-
Step 400
400
#EA72A4
oklch(70.6% 0.157 355.6)
-
Step 500
500
#E0458D
oklch(63% 0.201 356)
-
Step 600
600
#CB1677
oklch(55.5% 0.218 356.1)
-
Step 700
700 (this color)
#B40968
oklch(50.5% 0.202 356.1)
-
Step 800
800
#8E0B52
oklch(42.6% 0.168 355.8)
-
Step 900
900
#731744
oklch(37.8% 0.132 355.9)
-
Step 950
950
#441028
oklch(27.1% 0.084 355.8)
#B40968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4A6A | 0.232 |
| Deuteranopia (no green cones) | #686765 | 0.203 |
| Tritanopia (no blue cones) | #C3003D | 0.073 |
| Achromatopsia (no color) | #5D5D5D | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B40968
#B40968
oklch(50.5% 0.202 356.1)
- #007662
#007662
oklch(50.5% 0.095 175.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B40968, closest first.
No curated palette has a color within ΔE 0.04 of #B40968.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.042
- Deep Magenta #A0025C ΔE 0.046
- Raspberry #B00149 ΔE 0.047
- Red Violet #9E0168 ΔE 0.049
- Dark Fuchsia #9D0759 ΔE 0.053
- Medium Violet Red #C71585 ΔE 0.058
- Berry #990F4B ΔE 0.070
- Rose Red #BE013C ΔE 0.070
Use #B40968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.