#B40064
Closest named color: Violet Red (#A50055). oklch(50.1% 0.204 357.5), rgb(180, 0, 100).
Aa
White text reads best on this color (6.72:1).
About this color
#B40064 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.204 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.038 away. White text reads best on it, at 6.72:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.204) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.12:1 |
| White text | 6.72:1 |
Values
| HEX | #B40064 |
| RGB | rgb(180, 0, 100) |
| HSL | hsl(327, 100%, 35%) |
| OKLCH | oklch(50.1% 0.204 357.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B40064 | 6.72:1 | AA | Lc -85.8 | Fine for body text |
| Black text on #B40064 | 3.12:1 | AA large text | Lc 23.4 | Dividers and decoration only |
| #B40064 text on white | 6.72:1 | AA | Lc 80.6 | Fine for body text |
| #B40064 text on black | 3.12:1 | AA large text | Lc -21.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2EA
oklch(93.5% 0.029 356.3)
-
Step 200
200
#F9CBD9
oklch(88.6% 0.055 358.1)
-
Step 300
300
#F5A6C1
oklch(80.9% 0.099 357.4)
-
Step 400
400
#EC72A1
oklch(70.8% 0.158 357.6)
-
Step 500
500
#E2448A
oklch(63.2% 0.202 357.6)
-
Step 600
600
#CD1274
oklch(55.7% 0.22 357.5)
-
Step 700
700 (this color)
#B40064
oklch(50.1% 0.204 357.5)
-
Step 800
800
#8F084F
oklch(42.6% 0.169 357.6)
-
Step 900
900
#731642
oklch(37.6% 0.132 357.2)
-
Step 950
950
#441027
oklch(27% 0.083 357.1)
#B40064 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4866 | 0.234 |
| Deuteranopia (no green cones) | #686660 | 0.205 |
| Tritanopia (no blue cones) | #C40039 | 0.075 |
| Achromatopsia (no color) | #5C5C5C | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B40064
#B40064
oklch(50.1% 0.204 357.5)
- #007463
#007463
oklch(50% 0.092 177.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B40064, closest first.
No curated palette has a color within ΔE 0.04 of #B40064.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.038
- Raspberry #B00149 ΔE 0.042
- Deep Magenta #A0025C ΔE 0.043
- Red Violet #9E0168 ΔE 0.049
- Dark Fuchsia #9D0759 ΔE 0.050
- Medium Violet Red #C71585 ΔE 0.063
- Rose Red #BE013C ΔE 0.066
- Berry #990F4B ΔE 0.066
Use #B40064 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.