#AD738D
Closest named color: Mauve (#AE7181). oklch(62.4% 0.08 351.2), rgb(173, 115, 141).
Aa
Black text reads best on this color (5.61:1).
About this color
#AD738D is a medium-light, moderately saturated red. In OKLCH its lightness is 62%, its chroma 0.080 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Mauve (#AE7181), ΔE 0.017 away. Black text reads best on it, at 5.61:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | moderately saturated (0.080) |
| Temperature | warm |
| Nearest name | Mauve (#AE7181) |
| Black text | 5.61:1 |
| White text | 3.74:1 |
Values
| HEX | #AD738D |
| RGB | rgb(173, 115, 141) |
| HSL | hsl(333, 26%, 56%) |
| OKLCH | oklch(62.4% 0.08 351.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD738D | 3.74:1 | AA large text | Lc -70.3 | Content text, not long reading |
| Black text on #AD738D | 5.61:1 | AA | Lc 39.2 | Non-text elements, placeholder text |
| #AD738D text on white | 3.74:1 | AA large text | Lc 64.8 | Content text, not long reading |
| #AD738D text on black | 5.61:1 | AA | Lc -36.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#F0E7EB
oklch(93.6% 0.011 348.4)
-
Step 200
200
#E5D4DB
oklch(88.6% 0.021 350.6)
-
Step 300
300
#D6B7C4
oklch(81% 0.039 350.8)
-
Step 400
400
#C091A5
oklch(70.7% 0.062 351.5)
-
Step 500
500 (this color)
#AD738D
oklch(62.4% 0.08 351.2)
-
Step 600
600
#9A5D79
oklch(55.5% 0.087 351.3)
-
Step 700
700
#844D66
oklch(49.2% 0.081 351.8)
-
Step 800
800
#6B3F53
oklch(42.7% 0.067 351.6)
-
Step 900
900
#573645
oklch(37.7% 0.052 351.1)
-
Step 950
950
#332028
oklch(27.1% 0.032 352.5)
#AD738D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #797E8E | 0.085 |
| Deuteranopia (no green cones) | #86888C | 0.080 |
| Tritanopia (no blue cones) | #B5717C | 0.027 |
| Achromatopsia (no color) | #848484 | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD738D
#AD738D
oklch(62.4% 0.08 351.2)
- #509781
#509781
oklch(62.3% 0.08 171.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD738D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Mauve #AE7181 ΔE 0.017
- Dusty Rose #C0737A ΔE 0.043
- Dusky Rose #BA6873 ΔE 0.043
- English Lavender #9D8189 ΔE 0.046
- Purpley Grey #947E94 ΔE 0.046
- Old Pink #C77986 ΔE 0.051
- Dusty Lavender #AC86A8 ΔE 0.053
- Heather #A484AC ΔE 0.054
Use #AD738D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.