#AD5474
Closest named color: Light Plum (#9D5783). oklch(56.4% 0.121 359), rgb(173, 84, 116).
Aa
White text reads best on this color (4.88:1).
About this color
#AD5474 is a medium-dark, moderately saturated red. In OKLCH its lightness is 56%, its chroma 0.121 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.037 away. White text reads best on it, at 4.88:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | moderately saturated (0.121) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.29:1 |
| White text | 4.88:1 |
Values
| HEX | #AD5474 |
| RGB | rgb(173, 84, 116) |
| HSL | hsl(338, 35%, 50%) |
| OKLCH | oklch(56.4% 0.121 359) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD5474 | 4.88:1 | AA | Lc -78.9 | Fine for body text |
| Black text on #AD5474 | 4.29:1 | AA large text | Lc 30.6 | Non-text elements, placeholder text |
| #AD5474 text on white | 4.88:1 | AA | Lc 73.5 | Content text, not long reading |
| #AD5474 text on black | 4.29:1 | AA large text | Lc -28.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD1D8
oklch(88.4% 0.03 359.6)
-
Step 300
300
#DFB3C0
oklch(81% 0.054 358.8)
-
Step 400
400
#CE8A9F
oklch(70.8% 0.087 359.5)
-
Step 500
500
#BF6B88
oklch(63% 0.112 358.7)
-
Step 600
600 (this color)
#AD5474
oklch(56.4% 0.121 359)
-
Step 700
700
#92425F
oklch(49.1% 0.112 359.2)
-
Step 800
800
#77374E
oklch(42.8% 0.093 359.1)
-
Step 900
900
#603041
oklch(37.7% 0.073 358.6)
-
Step 950
950
#381C26
oklch(26.9% 0.046 357.8)
#AD5474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #626775 | 0.133 |
| Deuteranopia (no green cones) | #797772 | 0.122 |
| Tritanopia (no blue cones) | #B94E60 | 0.035 |
| Achromatopsia (no color) | #717171 | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD5474
#AD5474
oklch(56.4% 0.121 359)
- #008977
#008977
oklch(56.4% 0.103 179.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD5474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.037
- Dark Rose #B5485D ΔE 0.037
- Light Burgundy #A8415B ΔE 0.049
- Light Maroon #A24857 ΔE 0.050
- Deep Rose #C74767 ΔE 0.052
- Dusty Red #B9484E ΔE 0.056
- Dusky Rose #BA6873 ΔE 0.057
- Dark Pink #CB416B ΔE 0.061
Use #AD5474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.