#77374E
Closest named color: Brownish Purple (#76424E). oklch(42.8% 0.093 359.1), rgb(119, 55, 78).
Aa
White text reads best on this color (8.60:1).
About this color
#77374E is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.093 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.028 away. White text reads best on it, at 8.60:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.44:1 |
| White text | 8.60:1 |
Values
| HEX | #77374E |
| RGB | rgb(119, 55, 78) |
| HSL | hsl(338, 37%, 34%) |
| OKLCH | oklch(42.8% 0.093 359.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77374E | 8.60:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #77374E | 2.44:1 | Fails | Lc 14.8 | Not readable |
| #77374E text on white | 8.60:1 | AAA | Lc 89.2 | Fine for body text |
| #77374E text on black | 2.44:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD1D8
oklch(88.4% 0.03 359.6)
-
Step 300
300
#DFB3C0
oklch(81% 0.054 358.8)
-
Step 400
400
#CE8A9F
oklch(70.8% 0.087 359.5)
-
Step 500
500
#BF6B88
oklch(63% 0.112 358.7)
-
Step 600
600
#AA5272
oklch(55.6% 0.12 358.8)
-
Step 700
700
#92425F
oklch(49.1% 0.112 359.2)
-
Step 800
800 (this color)
#77374E
oklch(42.8% 0.093 359.1)
-
Step 900
900
#603041
oklch(37.7% 0.073 358.6)
-
Step 950
950
#381C26
oklch(26.9% 0.046 357.8)
#77374E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41454F | 0.102 |
| Deuteranopia (no green cones) | #51504D | 0.094 |
| Tritanopia (no blue cones) | #80323F | 0.028 |
| Achromatopsia (no color) | #4C4C4C | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77374E
#77374E
oklch(42.8% 0.093 359.1)
- #005D50
#005D50
oklch(42.8% 0.078 178.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77374E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.028
- Purple Brown #673A3F ΔE 0.042
- Dark Mauve #874C62 ΔE 0.065
- Red Purple #820747 ΔE 0.071
- Wine #80013F ΔE 0.075
- Mulberry #920A4E ΔE 0.076
- Red Wine #8C0034 ΔE 0.077
- Red Brown #8B2E16 ΔE 0.079
Use #77374E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.