#AD4464
Closest named color: Light Burgundy (#A8415B). oklch(53.7% 0.14 4.1), rgb(173, 68, 100).
Aa
White text reads best on this color (5.54:1).
About this color
#AD4464 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.140 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.017 away. White text reads best on it, at 5.54:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.78:1 |
| White text | 5.54:1 |
Values
| HEX | #AD4464 |
| RGB | rgb(173, 68, 100) |
| HSL | hsl(342, 44%, 47%) |
| OKLCH | oklch(53.7% 0.14 4.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4464 | 5.54:1 | AA | Lc -82.3 | Fine for body text |
| Black text on #AD4464 | 3.78:1 | AA large text | Lc 27.0 | Dividers and decoration only |
| #AD4464 text on white | 5.54:1 | AA | Lc 77.0 | Fine for body text |
| #AD4464 text on black | 3.78:1 | AA large text | Lc -24.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E8
oklch(93.5% 0.018 4.5)
-
Step 200
200
#EFD0D6
oklch(88.5% 0.036 4.7)
-
Step 300
300
#E5B0BC
oklch(80.9% 0.064 3.5)
-
Step 400
400
#D68599
oklch(70.7% 0.102 4)
-
Step 500
500
#C86580
oklch(63% 0.128 4.2)
-
Step 600
600 (this color)
#AD4464
oklch(53.7% 0.14 4.1)
-
Step 700
700
#9A3A58
oklch(49% 0.131 3.9)
-
Step 800
800
#7D3148
oklch(42.7% 0.108 3.9)
-
Step 900
900
#652C3C
oklch(37.7% 0.084 4.3)
-
Step 950
950
#3C1A23
oklch(27% 0.054 4.6)
#AD4464 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #585C65 | 0.156 |
| Deuteranopia (no green cones) | #747062 | 0.142 |
| Tritanopia (no blue cones) | #BB3850 | 0.038 |
| Achromatopsia (no color) | #686868 | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4464
#AD4464
oklch(53.7% 0.14 4.1)
- #007F74
#007F74
oklch(53.6% 0.095 184.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4464, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.017
- Dark Rose #B5485D ΔE 0.024
- Light Maroon #A24857 ΔE 0.031
- Dusty Red #B9484E ΔE 0.044
- Deep Rose #C74767 ΔE 0.052
- Dull Red #BB3F3F ΔE 0.056
- Light Plum #9D5783 ΔE 0.058
- Dark Pink #CB416B ΔE 0.058
Use #AD4464 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.