#0073B4

Closest named color: Nice Blue (#107AB0). oklch(53.6% 0.133 244.2), rgb(0, 115, 180).

Aa

White text reads best on this color (5.10:1).

About this color

#0073B4 is a medium-dark, moderately saturated blue. In OKLCH its lightness is 54%, its chroma 0.133 and its hue 244°. Its hue sits on the cool side of the wheel. The nearest named color is Nice Blue (#107AB0), ΔE 0.024 away. White text reads best on it, at 5.10:1.

Hue familyBlues
Lightnessmedium-dark (54%)
Chromamoderately saturated (0.133)
Temperaturecool
Nearest nameNice Blue (#107AB0)
Black text4.11:1
White text5.10:1

Values

HEX#0073B4
RGBrgb(0, 115, 180)
HSLhsl(202, 100%, 35%)
OKLCHoklch(53.6% 0.133 244.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #0073B4 5.10:1 AA Lc -80.0 Fine for body text
Black text on #0073B4 4.11:1 AA large text Lc 29.5 Dividers and decoration only
#0073B4 text on white 5.10:1 AA Lc 74.6 Content text, not long reading
#0073B4 text on black 4.11:1 AA large text Lc -27.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F1F6FB

    oklch(97.1% 0.009 247.9)

  2. Step 100

    100

    #E1EBF5

    oklch(93.5% 0.017 248)

  3. Step 200

    200

    #C7DCEE

    oklch(88.4% 0.034 244)

  4. Step 300

    300

    #A1C6E5

    oklch(81% 0.059 243.9)

  5. Step 400

    400

    #6BA7D8

    oklch(70.7% 0.095 244.4)

  6. Step 500

    500

    #3E90CE

    oklch(63.1% 0.123 244.5)

  7. Step 600

    600 (this color)

    #0073B4

    oklch(53.6% 0.133 244.2)

  8. Step 700

    700

    #0066A0

    oklch(49.2% 0.121 244)

  9. Step 800

    800

    #075382

    oklch(42.6% 0.102 244.1)

  10. Step 900

    900

    #144569

    oklch(37.7% 0.08 244.8)

  11. Step 950

    950

    #0E293D

    oklch(27.1% 0.05 243.6)

Export this scale for Tailwind in the Tailwind colors tool

#0073B4 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5376B70.055
Deuteranopia (no green cones)#3B67B30.040
Tritanopia (no blue cones)#00838B0.091
Achromatopsia (no color)#6E6E6E0.133

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #0073B4

    #0073B4

    oklch(53.6% 0.133 244.2)

  • #9D5C00

    #9D5C00

    oklch(53.7% 0.121 64.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #0073B4

    #0073B4

    oklch(53.6% 0.133 244.2)

  • #007B8F

    #007B8F

    oklch(53.6% 0.094 214.2)

  • #5764B9

    #5764B9

    oklch(53.4% 0.133 274.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #0073B4

    #0073B4

    oklch(53.6% 0.133 244.2)

  • #AC4B35

    #AC4B35

    oklch(53.5% 0.133 34.2)

  • #826B00

    #826B00

    oklch(53.4% 0.11 94)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #0073B4

    #0073B4

    oklch(53.6% 0.133 244.2)

  • #AA4764

    #AA4764

    oklch(53.6% 0.133 4.4)

  • #5D7902

    #5D7902

    oklch(53.4% 0.132 124.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #0073B4

    #0073B4

    oklch(53.6% 0.133 244.2)

  • #9A4C8C

    #9A4C8C

    oklch(53.5% 0.132 334.5)

  • #9D5C00

    #9D5C00

    oklch(53.7% 0.121 64.4)

  • #068348

    #068348

    oklch(53.6% 0.133 154.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #0073B4, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #0073B4 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.