#AD3472
Closest named color: Light Burgundy (#A8415B). oklch(52.3% 0.167 353), rgb(173, 52, 114).
Aa
White text reads best on this color (5.98:1).
About this color
#AD3472 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.167 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.049 away. White text reads best on it, at 5.98:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.51:1 |
| White text | 5.98:1 |
Values
| HEX | #AD3472 |
| RGB | rgb(173, 52, 114) |
| HSL | hsl(329, 54%, 44%) |
| OKLCH | oklch(52.3% 0.167 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3472 | 5.98:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #AD3472 | 3.51:1 | AA large text | Lc 25.2 | Dividers and decoration only |
| #AD3472 text on white | 5.98:1 | AA | Lc 78.9 | Fine for body text |
| #AD3472 text on black | 3.51:1 | AA large text | Lc -22.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F2CEDC
oklch(88.6% 0.044 352.6)
-
Step 300
300
#EBABC5
oklch(80.9% 0.082 353)
-
Step 400
400
#DE7DA8
oklch(70.8% 0.129 352.9)
-
Step 500
500
#D25892
oklch(63.2% 0.165 353.2)
-
Step 600
600
#BD387C
oklch(55.6% 0.18 353.2)
-
Step 700
700 (this color)
#AD3472
oklch(52.3% 0.167 353)
-
Step 800
800
#842455
oklch(42.7% 0.139 353.3)
-
Step 900
900
#6A2446
oklch(37.7% 0.107 353.3)
-
Step 950
950
#3F1629
oklch(27.1% 0.069 353.7)
#AD3472 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485574 | 0.186 |
| Deuteranopia (no green cones) | #6A6B6F | 0.166 |
| Tritanopia (no blue cones) | #BA2B4E | 0.059 |
| Achromatopsia (no color) | #636363 | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3472
#AD3472
oklch(52.3% 0.167 353)
- #007C64
#007C64
oklch(52.3% 0.1 172.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3472, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.049
- Dark Rose #B5485D ΔE 0.062
- Medium Violet Red #C71585 ΔE 0.063
- Violet Red #A50055 ΔE 0.064
- Deep Magenta #A0025C ΔE 0.066
- Light Maroon #A24857 ΔE 0.066
- Raspberry #B00149 ΔE 0.067
- Red Violet #9E0168 ΔE 0.067
Use #AD3472 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.