#BD387C
Closest named color: Medium Violet Red (#C71585). oklch(55.6% 0.18 353.2), rgb(189, 56, 124).
Aa
White text reads best on this color (5.22:1).
About this color
#BD387C is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.180 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.043 away. White text reads best on it, at 5.22:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.02:1 |
| White text | 5.22:1 |
Values
| HEX | #BD387C |
| RGB | rgb(189, 56, 124) |
| HSL | hsl(329, 54%, 48%) |
| OKLCH | oklch(55.6% 0.18 353.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD387C | 5.22:1 | AA | Lc -80.2 | Fine for body text |
| Black text on #BD387C | 4.02:1 | AA large text | Lc 29.2 | Dividers and decoration only |
| #BD387C text on white | 5.22:1 | AA | Lc 74.9 | Content text, not long reading |
| #BD387C text on black | 4.02:1 | AA large text | Lc -26.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F2CDDB
oklch(88.4% 0.045 353.3)
-
Step 300
300
#EBABC5
oklch(80.9% 0.082 353)
-
Step 400
400
#DE7DA7
oklch(70.8% 0.129 353.5)
-
Step 500
500
#D25792
oklch(63.1% 0.167 353)
-
Step 600
600 (this color)
#BD387C
oklch(55.6% 0.18 353.2)
-
Step 700
700
#A22968
oklch(49% 0.167 353.3)
-
Step 800
800
#842455
oklch(42.7% 0.139 353.3)
-
Step 900
900
#6A2446
oklch(37.7% 0.107 353.3)
-
Step 950
950
#3F1629
oklch(27.1% 0.069 353.7)
#BD387C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F5D7E | 0.201 |
| Deuteranopia (no green cones) | #747579 | 0.179 |
| Tritanopia (no blue cones) | #CB2D55 | 0.063 |
| Achromatopsia (no color) | #6C6C6C | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD387C
#BD387C
oklch(55.6% 0.18 353.2)
- #00876E
#00876E
oklch(55.6% 0.106 173.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD387C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.043
- Dark Pink #CB416B ΔE 0.048
- Deep Rose #C74767 ΔE 0.055
- Dark Rose #B5485D ΔE 0.063
- Dark Hot Pink #D90166 ΔE 0.065
- Light Burgundy #A8415B ΔE 0.068
- Cerise #DE0C62 ΔE 0.073
- Light Plum #9D5783 ΔE 0.077
Use #BD387C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.