#AD2966
Closest named color: Violet Red (#A50055). oklch(50.8% 0.175 357.5), rgb(173, 41, 102).
Aa
White text reads best on this color (6.39:1).
About this color
#AD2966 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.175 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.044 away. White text reads best on it, at 6.39:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.175) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.28:1 |
| White text | 6.39:1 |
Values
| HEX | #AD2966 |
| RGB | rgb(173, 41, 102) |
| HSL | hsl(332, 62%, 42%) |
| OKLCH | oklch(50.8% 0.175 357.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2966 | 6.39:1 | AA | Lc -85.7 | Fine for body text |
| Black text on #AD2966 | 3.28:1 | AA large text | Lc 23.6 | Dividers and decoration only |
| #AD2966 text on white | 6.39:1 | AA | Lc 80.5 | Fine for body text |
| #AD2966 text on black | 3.28:1 | AA large text | Lc -21.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F5
oklch(97% 0.011 357)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F4CDD9
oklch(88.5% 0.046 357.6)
-
Step 300
300
#EEAAC1
oklch(80.9% 0.085 357.2)
-
Step 400
400
#E27AA1
oklch(70.6% 0.135 357.3)
-
Step 500
500
#D7538A
oklch(63.1% 0.174 357.4)
-
Step 600
600
#C23274
oklch(55.6% 0.188 357.4)
-
Step 700
700 (this color)
#AD2966
oklch(50.8% 0.175 357.5)
-
Step 800
800
#88204F
oklch(42.8% 0.144 357.9)
-
Step 900
900
#6D2142
oklch(37.6% 0.113 357.2)
-
Step 950
950
#401527
oklch(27% 0.071 356.8)
#AD2966 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454F68 | 0.197 |
| Deuteranopia (no green cones) | #696863 | 0.176 |
| Tritanopia (no blue cones) | #BB1544 | 0.055 |
| Achromatopsia (no color) | #5F5F5F | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2966
#AD2966
oklch(50.8% 0.175 357.5)
- #007765
#007765
oklch(50.9% 0.094 177.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2966, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.044
- Raspberry #B00149 ΔE 0.046
- Light Burgundy #A8415B ΔE 0.049
- Deep Magenta #A0025C ΔE 0.049
- Dark Fuchsia #9D0759 ΔE 0.053
- Red Violet #9E0168 ΔE 0.056
- Berry #990F4B ΔE 0.064
- Rouge #AB1239 ΔE 0.064
Use #AD2966 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.