#AD2963
Closest named color: Raspberry (#B00149). oklch(50.7% 0.174 359), rgb(173, 41, 99).
Aa
White text reads best on this color (6.41:1).
About this color
#AD2963 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.174 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.042 away. White text reads best on it, at 6.41:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.174) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 3.27:1 |
| White text | 6.41:1 |
Values
| HEX | #AD2963 |
| RGB | rgb(173, 41, 99) |
| HSL | hsl(334, 62%, 42%) |
| OKLCH | oklch(50.7% 0.174 359) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2963 | 6.41:1 | AA | Lc -85.8 | Fine for body text |
| Black text on #AD2963 | 3.27:1 | AA large text | Lc 23.5 | Dividers and decoration only |
| #AD2963 text on white | 6.41:1 | AA | Lc 80.6 | Fine for body text |
| #AD2963 text on black | 3.27:1 | AA large text | Lc -21.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F5
oklch(97% 0.011 357)
-
Step 100
100
#F9E4E9
oklch(93.7% 0.024 1.3)
-
Step 200
200
#F4CDD8
oklch(88.5% 0.046 359.2)
-
Step 300
300
#EEAABF
oklch(80.8% 0.084 359)
-
Step 400
400
#E37A9F
oklch(70.7% 0.136 358.7)
-
Step 500
500
#D75487
oklch(63.1% 0.171 359)
-
Step 600
600
#C23271
oklch(55.5% 0.187 358.8)
-
Step 700
700 (this color)
#AD2963
oklch(50.7% 0.174 359)
-
Step 800
800
#88204D
oklch(42.7% 0.144 359.1)
-
Step 900
900
#6E2140
oklch(37.7% 0.113 359.3)
-
Step 950
950
#411526
oklch(27.1% 0.071 358.9)
#AD2963 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #464F64 | 0.196 |
| Deuteranopia (no green cones) | #6A6860 | 0.176 |
| Tritanopia (no blue cones) | #BC1342 | 0.055 |
| Achromatopsia (no color) | #5F5F5F | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2963
#AD2963
oklch(50.7% 0.174 359)
- #007666
#007666
oklch(50.7% 0.093 178.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2963, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.042
- Violet Red #A50055 ΔE 0.043
- Light Burgundy #A8415B ΔE 0.046
- Deep Magenta #A0025C ΔE 0.049
- Dark Fuchsia #9D0759 ΔE 0.053
- Red Violet #9E0168 ΔE 0.058
- Rouge #AB1239 ΔE 0.060
- Berry #990F4B ΔE 0.062
Use #AD2963 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.