#AD2767
Closest named color: Violet Red (#A50055). oklch(50.7% 0.177 356.8), rgb(173, 39, 103).
Aa
White text reads best on this color (6.43:1).
About this color
#AD2767 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.177 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.043 away. White text reads best on it, at 6.43:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.26:1 |
| White text | 6.43:1 |
Values
| HEX | #AD2767 |
| RGB | rgb(173, 39, 103) |
| HSL | hsl(331, 63%, 42%) |
| OKLCH | oklch(50.7% 0.177 356.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2767 | 6.43:1 | AA | Lc -85.8 | Fine for body text |
| Black text on #AD2767 | 3.26:1 | AA large text | Lc 23.4 | Dividers and decoration only |
| #AD2767 text on white | 6.43:1 | AA | Lc 80.6 | Fine for body text |
| #AD2767 text on black | 3.26:1 | AA large text | Lc -21.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F5
oklch(97% 0.011 357)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F4CDDA
oklch(88.5% 0.047 356.1)
-
Step 300
300
#EEAAC1
oklch(80.9% 0.085 357.2)
-
Step 400
400
#E37AA2
oklch(70.8% 0.137 357)
-
Step 500
500
#D7528B
oklch(63% 0.175 356.8)
-
Step 600
600
#C33075
oklch(55.7% 0.191 357)
-
Step 700
700 (this color)
#AD2767
oklch(50.7% 0.177 356.8)
-
Step 800
800
#881E50
oklch(42.6% 0.147 356.9)
-
Step 900
900
#6E2043
oklch(37.7% 0.115 356.5)
-
Step 950
950
#411427
oklch(27% 0.073 356.9)
#AD2767 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444F69 | 0.199 |
| Deuteranopia (no green cones) | #696864 | 0.179 |
| Tritanopia (no blue cones) | #BB1244 | 0.057 |
| Achromatopsia (no color) | #5E5E5E | 0.179 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2767
#AD2767
oklch(50.7% 0.177 356.8)
- #007664
#007664
oklch(50.6% 0.094 177.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2767, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.043
- Raspberry #B00149 ΔE 0.046
- Deep Magenta #A0025C ΔE 0.047
- Dark Fuchsia #9D0759 ΔE 0.051
- Light Burgundy #A8415B ΔE 0.052
- Red Violet #9E0168 ΔE 0.053
- Berry #990F4B ΔE 0.064
- Rouge #AB1239 ΔE 0.066
Use #AD2767 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.