#AD2763
Closest named color: Violet Red (#A50055). oklch(50.6% 0.176 358.7), rgb(173, 39, 99).
Aa
White text reads best on this color (6.46:1).
About this color
#AD2763 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.176 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.041 away. White text reads best on it, at 6.46:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.24:1 |
| White text | 6.46:1 |
Values
| HEX | #AD2763 |
| RGB | rgb(173, 39, 99) |
| HSL | hsl(333, 63%, 42%) |
| OKLCH | oklch(50.6% 0.176 358.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2763 | 6.46:1 | AA | Lc -85.9 | Fine for body text |
| Black text on #AD2763 | 3.24:1 | AA large text | Lc 23.3 | Dividers and decoration only |
| #AD2763 text on white | 6.46:1 | AA | Lc 80.8 | Fine for body text |
| #AD2763 text on black | 3.24:1 | AA large text | Lc -21.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F5
oklch(97% 0.011 357)
-
Step 100
100
#F9E3E9
oklch(93.5% 0.025 359.2)
-
Step 200
200
#F5CDD8
oklch(88.6% 0.047 359.7)
-
Step 300
300
#EFAABF
oklch(80.9% 0.085 359.3)
-
Step 400
400
#E37A9F
oklch(70.7% 0.136 358.7)
-
Step 500
500
#D85388
oklch(63.1% 0.174 358.6)
-
Step 600
600
#C33171
oklch(55.6% 0.188 358.9)
-
Step 700
700 (this color)
#AD2763
oklch(50.6% 0.176 358.7)
-
Step 800
800
#881F4D
oklch(42.6% 0.145 358.9)
-
Step 900
900
#6E2140
oklch(37.7% 0.113 359.3)
-
Step 950
950
#411426
oklch(27% 0.073 358.3)
#AD2763 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454E64 | 0.198 |
| Deuteranopia (no green cones) | #696760 | 0.177 |
| Tritanopia (no blue cones) | #BC0E42 | 0.055 |
| Achromatopsia (no color) | #5E5E5E | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2763
#AD2763
oklch(50.6% 0.176 358.7)
- #007666
#007666
oklch(50.7% 0.093 178.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2763, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.041
- Raspberry #B00149 ΔE 0.041
- Deep Magenta #A0025C ΔE 0.047
- Light Burgundy #A8415B ΔE 0.048
- Dark Fuchsia #9D0759 ΔE 0.051
- Red Violet #9E0168 ΔE 0.055
- Rouge #AB1239 ΔE 0.060
- Berry #990F4B ΔE 0.061
Use #AD2763 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.