#AD2669
Closest named color: Violet Red (#A50055). oklch(50.7% 0.179 355.7), rgb(173, 38, 105).
Aa
White text reads best on this color (6.44:1).
About this color
#AD2669 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.179 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.044 away. White text reads best on it, at 6.44:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.179) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.25:1 |
| White text | 6.44:1 |
Values
| HEX | #AD2669 |
| RGB | rgb(173, 38, 105) |
| HSL | hsl(330, 64%, 41%) |
| OKLCH | oklch(50.7% 0.179 355.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD2669 | 6.44:1 | AA | Lc -85.8 | Fine for body text |
| Black text on #AD2669 | 3.25:1 | AA large text | Lc 23.4 | Dividers and decoration only |
| #AD2669 text on white | 6.44:1 | AA | Lc 80.6 | Fine for body text |
| #AD2669 text on black | 3.25:1 | AA large text | Lc -21.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F5CDDA
oklch(88.6% 0.048 356.6)
-
Step 300
300
#EFAAC3
oklch(81% 0.087 355.7)
-
Step 400
400
#E379A4
oklch(70.7% 0.139 355.6)
-
Step 500
500
#D7528D
oklch(63% 0.176 355.8)
-
Step 600
600
#C32F77
oklch(55.6% 0.193 356)
-
Step 700
700 (this color)
#AD2669
oklch(50.7% 0.179 355.7)
-
Step 800
800
#881E52
oklch(42.7% 0.148 355.7)
-
Step 900
900
#6E2044
oklch(37.8% 0.116 355.7)
-
Step 950
950
#411428
oklch(27.1% 0.074 355.6)
#AD2669 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424E6B | 0.202 |
| Deuteranopia (no green cones) | #686766 | 0.179 |
| Tritanopia (no blue cones) | #BB1244 | 0.060 |
| Achromatopsia (no color) | #5E5E5E | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD2669
#AD2669
oklch(50.7% 0.179 355.7)
- #007763
#007763
oklch(50.8% 0.095 175.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD2669, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.044
- Deep Magenta #A0025C ΔE 0.047
- Raspberry #B00149 ΔE 0.049
- Red Violet #9E0168 ΔE 0.051
- Dark Fuchsia #9D0759 ΔE 0.051
- Light Burgundy #A8415B ΔE 0.055
- Berry #990F4B ΔE 0.065
- Medium Violet Red #C71585 ΔE 0.066
Use #AD2669 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.