#AD1D6E
Closest named color: Red Violet (#9E0168). oklch(50.3% 0.189 352.6), rgb(173, 29, 110).
Aa
White text reads best on this color (6.60:1).
About this color
#AD1D6E is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.189 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.042 away. White text reads best on it, at 6.60:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.189) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.17:1 |
| White text | 6.60:1 |
Values
| HEX | #AD1D6E |
| RGB | rgb(173, 29, 110) |
| HSL | hsl(326, 71%, 40%) |
| OKLCH | oklch(50.3% 0.189 352.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD1D6E | 6.60:1 | AA | Lc -86.2 | Fine for body text |
| Black text on #AD1D6E | 3.17:1 | AA large text | Lc 23.0 | Dividers and decoration only |
| #AD1D6E text on white | 6.60:1 | AA | Lc 81.1 | Fine for body text |
| #AD1D6E text on black | 3.17:1 | AA large text | Lc -20.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F5CCDC
oklch(88.5% 0.05 352.8)
-
Step 300
300
#F0A8C6
oklch(80.9% 0.092 352.7)
-
Step 400
400
#E477A9
oklch(70.7% 0.146 352.6)
-
Step 500
500
#D94E94
oklch(63.1% 0.186 352.6)
-
Step 600
600
#C4287E
oklch(55.5% 0.203 352.6)
-
Step 700
700 (this color)
#AD1D6E
oklch(50.3% 0.189 352.6)
-
Step 800
800
#891957
oklch(42.7% 0.156 352.5)
-
Step 900
900
#6F1D48
oklch(37.8% 0.123 352.4)
-
Step 950
950
#41132A
oklch(27% 0.077 352.4)
#AD1D6E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4C70 | 0.214 |
| Deuteranopia (no green cones) | #64666B | 0.189 |
| Tritanopia (no blue cones) | #BB0644 | 0.069 |
| Achromatopsia (no color) | #5D5D5D | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD1D6E
#AD1D6E
oklch(50.3% 0.189 352.6)
- #00755E
#00755E
oklch(50.1% 0.096 172.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD1D6E, closest first.
No curated palette has a color within ΔE 0.04 of #AD1D6E.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.042
- Deep Magenta #A0025C ΔE 0.043
- Violet Red #A50055 ΔE 0.044
- Dark Fuchsia #9D0759 ΔE 0.049
- Raspberry #B00149 ΔE 0.056
- Medium Violet Red #C71585 ΔE 0.061
- Berry #990F4B ΔE 0.068
- Light Burgundy #A8415B ΔE 0.070
Use #AD1D6E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.