#AD1B4E
Closest named color: Raspberry (#B00149). oklch(49.1% 0.18 7.4), rgb(173, 27, 78).
Aa
White text reads best on this color (6.89:1).
About this color
#AD1B4E is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.180 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.015 away. White text reads best on it, at 6.89:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 3.04:1 |
| White text | 6.89:1 |
Values
| HEX | #AD1B4E |
| RGB | rgb(173, 27, 78) |
| HSL | hsl(339, 73%, 39%) |
| OKLCH | oklch(49.1% 0.18 7.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD1B4E | 6.89:1 | AA | Lc -87.2 | Fine for body text |
| Black text on #AD1B4E | 3.04:1 | AA large text | Lc 21.9 | Dividers and decoration only |
| #AD1B4E text on white | 6.89:1 | AA | Lc 82.2 | Fine for body text |
| #AD1B4E text on black | 3.04:1 | AA large text | Lc -19.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CDD3
oklch(88.6% 0.048 8.4)
-
Step 300
300
#F2A9B6
oklch(80.8% 0.087 7.5)
-
Step 400
400
#E87891
oklch(70.6% 0.14 7.2)
-
Step 500
500
#DE5076
oklch(63.2% 0.179 7.5)
-
Step 600
600
#C92B5F
oklch(55.6% 0.194 7.3)
-
Step 700
700 (this color)
#AD1B4E
oklch(49.1% 0.18 7.4)
-
Step 800
800
#8D1B40
oklch(42.8% 0.15 7.6)
-
Step 900
900
#711F36
oklch(37.7% 0.116 7.8)
-
Step 950
950
#431420
oklch(27.1% 0.073 7.7)
#AD1B4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #45484F | 0.204 |
| Deuteranopia (no green cones) | #6A644A | 0.184 |
| Tritanopia (no blue cones) | #BD0033 | 0.047 |
| Achromatopsia (no color) | #5A5A5A | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD1B4E
#AD1B4E
oklch(49.1% 0.18 7.4)
- #007069
#007069
oklch(49.1% 0.086 187.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD1B4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.015
- Rouge #AB1239 ΔE 0.029
- Violet Red #A50055 ΔE 0.034
- Rose Red #BE013C ΔE 0.041
- Cranberry #9E003A ΔE 0.047
- Berry #990F4B ΔE 0.047
- Deep Magenta #A0025C ΔE 0.048
- Dark Fuchsia #9D0759 ΔE 0.049
Use #AD1B4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.