#AD1A67
Closest named color: Violet Red (#A50055). oklch(49.8% 0.188 355.5), rgb(173, 26, 103).
Aa
White text reads best on this color (6.72:1).
About this color
#AD1A67 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.188 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.035 away. White text reads best on it, at 6.72:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.12:1 |
| White text | 6.72:1 |
Values
| HEX | #AD1A67 |
| RGB | rgb(173, 26, 103) |
| HSL | hsl(329, 74%, 39%) |
| OKLCH | oklch(49.8% 0.188 355.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD1A67 | 6.72:1 | AA | Lc -86.6 | Fine for body text |
| Black text on #AD1A67 | 3.12:1 | AA large text | Lc 22.5 | Dividers and decoration only |
| #AD1A67 text on white | 6.72:1 | AA | Lc 81.5 | Fine for body text |
| #AD1A67 text on black | 3.12:1 | AA large text | Lc -20.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F6CCDA
oklch(88.5% 0.051 356.2)
-
Step 300
300
#F1A8C3
oklch(80.9% 0.092 355.5)
-
Step 400
400
#E677A4
oklch(70.8% 0.145 355.8)
-
Step 500
500
#DB4D8E
oklch(63.1% 0.187 355.6)
-
Step 600
600
#C62778
oklch(55.6% 0.203 355.6)
-
Step 700
700 (this color)
#AD1A67
oklch(49.8% 0.188 355.5)
-
Step 800
800
#8A1852
oklch(42.6% 0.155 355.6)
-
Step 900
900
#701D44
oklch(37.8% 0.122 355.9)
-
Step 950
950
#421328
oklch(27.1% 0.077 355.8)
#AD1A67 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4B69 | 0.214 |
| Deuteranopia (no green cones) | #656564 | 0.189 |
| Tritanopia (no blue cones) | #BB003F | 0.065 |
| Achromatopsia (no color) | #5C5C5C | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD1A67
#AD1A67
oklch(49.8% 0.188 355.5)
- #007460
#007460
oklch(49.9% 0.094 175.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD1A67, closest first.
No curated palette has a color within ΔE 0.04 of #AD1A67.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.035
- Deep Magenta #A0025C ΔE 0.037
- Red Violet #9E0168 ΔE 0.042
- Dark Fuchsia #9D0759 ΔE 0.043
- Raspberry #B00149 ΔE 0.045
- Berry #990F4B ΔE 0.059
- Purple Red #990147 ΔE 0.065
- Light Burgundy #A8415B ΔE 0.066
Use #AD1A67 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.