#AD1A64
Closest named color: Violet Red (#A50055). oklch(49.7% 0.187 356.9), rgb(173, 26, 100).
Aa
White text reads best on this color (6.75:1).
About this color
#AD1A64 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.187 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.032 away. White text reads best on it, at 6.75:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.187) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.10:1 |
| White text | 6.75:1 |
Values
| HEX | #AD1A64 |
| RGB | rgb(173, 26, 100) |
| HSL | hsl(330, 74%, 39%) |
| OKLCH | oklch(49.7% 0.187 356.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD1A64 | 6.75:1 | AA | Lc -86.7 | Fine for body text |
| Black text on #AD1A64 | 3.10:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #AD1A64 text on white | 6.75:1 | AA | Lc 81.6 | Fine for body text |
| #AD1A64 text on black | 3.10:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F6CCD9
oklch(88.5% 0.05 357.6)
-
Step 300
300
#F1A8C1
oklch(80.8% 0.091 357.1)
-
Step 400
400
#E677A2
oklch(70.7% 0.145 356.9)
-
Step 500
500
#DB4D8B
oklch(63% 0.186 356.9)
-
Step 600
600
#C62875
oklch(55.6% 0.201 356.9)
-
Step 700
700 (this color)
#AD1A64
oklch(49.7% 0.187 356.9)
-
Step 800
800
#8B1850
oklch(42.7% 0.155 357.1)
-
Step 900
900
#701D42
oklch(37.7% 0.121 357.4)
-
Step 950
950
#421327
oklch(27.1% 0.076 357.1)
#AD1A64 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4A66 | 0.213 |
| Deuteranopia (no green cones) | #666561 | 0.189 |
| Tritanopia (no blue cones) | #BC003E | 0.063 |
| Achromatopsia (no color) | #5B5B5B | 0.189 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD1A64
#AD1A64
oklch(49.7% 0.187 356.9)
- #007361
#007361
oklch(49.7% 0.092 176.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD1A64, closest first.
No curated palette has a color within ΔE 0.04 of #AD1A64.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.032
- Deep Magenta #A0025C ΔE 0.036
- Raspberry #B00149 ΔE 0.040
- Dark Fuchsia #9D0759 ΔE 0.042
- Red Violet #9E0168 ΔE 0.043
- Berry #990F4B ΔE 0.057
- Purple Red #990147 ΔE 0.062
- Rouge #AB1239 ΔE 0.063
Use #AD1A64 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.