#AD194E
Closest named color: Raspberry (#B00149). oklch(49% 0.182 7.2), rgb(173, 25, 78).
Aa
White text reads best on this color (6.94:1).
About this color
#AD194E is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.182 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.014 away. White text reads best on it, at 6.94:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.182) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 3.02:1 |
| White text | 6.94:1 |
Values
| HEX | #AD194E |
| RGB | rgb(173, 25, 78) |
| HSL | hsl(339, 75%, 39%) |
| OKLCH | oklch(49% 0.182 7.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD194E | 6.94:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #AD194E | 3.02:1 | AA large text | Lc 21.8 | Dividers and decoration only |
| #AD194E text on white | 6.94:1 | AA | Lc 82.3 | Fine for body text |
| #AD194E text on black | 3.02:1 | AA large text | Lc -19.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CCD3
oklch(88.4% 0.049 7.1)
-
Step 300
300
#F3A9B7
oklch(80.9% 0.089 6.8)
-
Step 400
400
#E87891
oklch(70.6% 0.14 7.2)
-
Step 500
500
#DE4F76
oklch(63.1% 0.18 7.2)
-
Step 600
600
#C92A5F
oklch(55.5% 0.195 7.1)
-
Step 700
700 (this color)
#AD194E
oklch(49% 0.182 7.2)
-
Step 800
800
#8D1A40
oklch(42.7% 0.151 7.4)
-
Step 900
900
#711E36
oklch(37.6% 0.117 7.4)
-
Step 950
950
#431320
oklch(27% 0.075 7)
#AD194E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #44474F | 0.206 |
| Deuteranopia (no green cones) | #6A644A | 0.186 |
| Tritanopia (no blue cones) | #BD0032 | 0.048 |
| Achromatopsia (no color) | #5A5A5A | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD194E
#AD194E
oklch(49% 0.182 7.2)
- #007069
#007069
oklch(49.1% 0.086 187.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD194E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.014
- Rouge #AB1239 ΔE 0.029
- Violet Red #A50055 ΔE 0.032
- Rose Red #BE013C ΔE 0.041
- Cranberry #9E003A ΔE 0.046
- Berry #990F4B ΔE 0.046
- Deep Magenta #A0025C ΔE 0.047
- Dark Fuchsia #9D0759 ΔE 0.048
Use #AD194E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.