#AD1672
Closest named color: Red Violet (#9E0168). oklch(50% 0.196 350.4), rgb(173, 22, 114).
Aa
White text reads best on this color (6.69:1).
About this color
#AD1672 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.196 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.039 away. White text reads best on it, at 6.69:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.13:1 |
| White text | 6.69:1 |
Values
| HEX | #AD1672 |
| RGB | rgb(173, 22, 114) |
| HSL | hsl(323, 77%, 38%) |
| OKLCH | oklch(50% 0.196 350.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD1672 | 6.69:1 | AA | Lc -86.4 | Fine for body text |
| Black text on #AD1672 | 3.13:1 | AA large text | Lc 22.8 | Dividers and decoration only |
| #AD1672 text on white | 6.69:1 | AA | Lc 81.3 | Fine for body text |
| #AD1672 text on black | 3.13:1 | AA large text | Lc -20.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F6CCDE
oklch(88.6% 0.053 350.6)
-
Step 300
300
#F0A7C9
oklch(80.8% 0.096 349.9)
-
Step 400
400
#E575AD
oklch(70.7% 0.152 350.4)
-
Step 500
500
#DA4B99
oklch(63.1% 0.194 350.4)
-
Step 600
600
#C52383
oklch(55.6% 0.21 350.6)
-
Step 700
700 (this color)
#AD1672
oklch(50% 0.196 350.4)
-
Step 800
800
#8A155B
oklch(42.8% 0.162 350.2)
-
Step 900
900
#6F1B4A
oklch(37.7% 0.127 350.6)
-
Step 950
950
#41122C
oklch(27% 0.08 349.5)
#AD1672 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #374B74 | 0.222 |
| Deuteranopia (no green cones) | #62656F | 0.194 |
| Tritanopia (no blue cones) | #BA0045 | 0.074 |
| Achromatopsia (no color) | #5C5C5C | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD1672
#AD1672
oklch(50% 0.196 350.4)
- #00755B
#00755B
oklch(50% 0.099 170.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD1672, closest first.
No curated palette has a color within ΔE 0.04 of #AD1672.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.039
- Deep Magenta #A0025C ΔE 0.044
- Violet Red #A50055 ΔE 0.048
- Dark Fuchsia #9D0759 ΔE 0.051
- Medium Violet Red #C71585 ΔE 0.059
- Raspberry #B00149 ΔE 0.063
- Warm Purple #952E8F ΔE 0.068
- Berry #990F4B ΔE 0.072
Use #AD1672 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.