#AD1654
Closest named color: Raspberry (#B00149). oklch(49% 0.185 4.1), rgb(173, 22, 84).
Aa
White text reads best on this color (6.95:1).
About this color
#AD1654 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.185 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.017 away. White text reads best on it, at 6.95:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.185) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 3.01:1 |
| White text | 6.95:1 |
Values
| HEX | #AD1654 |
| RGB | rgb(173, 22, 84) |
| HSL | hsl(335, 77%, 38%) |
| OKLCH | oklch(49% 0.185 4.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD1654 | 6.95:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #AD1654 | 3.01:1 | AA large text | Lc 21.8 | Dividers and decoration only |
| #AD1654 text on white | 6.95:1 | AA | Lc 82.3 | Fine for body text |
| #AD1654 text on black | 3.01:1 | AA large text | Lc -19.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F7CCD5
oklch(88.5% 0.05 4.1)
-
Step 300
300
#F3A9BA
oklch(81% 0.089 4.2)
-
Step 400
400
#E97796
oklch(70.8% 0.144 4.2)
-
Step 500
500
#DE4E7C
oklch(63.1% 0.182 4.3)
-
Step 600
600
#C92866
oklch(55.6% 0.198 3.9)
-
Step 700
700 (this color)
#AD1654
oklch(49% 0.185 4.1)
-
Step 800
800
#8D1845
oklch(42.7% 0.153 4.1)
-
Step 900
900
#711D3A
oklch(37.6% 0.119 4)
-
Step 950
950
#431322
oklch(27.1% 0.075 4.4)
#AD1654 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424755 | 0.209 |
| Deuteranopia (no green cones) | #696451 | 0.188 |
| Tritanopia (no blue cones) | #BD0034 | 0.054 |
| Achromatopsia (no color) | #595959 | 0.187 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD1654
#AD1654
oklch(49% 0.185 4.1)
- #007066
#007066
oklch(49% 0.087 184.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD1654, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.017
- Violet Red #A50055 ΔE 0.026
- Rouge #AB1239 ΔE 0.039
- Deep Magenta #A0025C ΔE 0.040
- Dark Fuchsia #9D0759 ΔE 0.042
- Berry #990F4B ΔE 0.046
- Rose Red #BE013C ΔE 0.048
- Cranberry #9E003A ΔE 0.050
Use #AD1654 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.