#AD1647
Closest named color: Raspberry (#B00149). oklch(48.6% 0.182 10.1), rgb(173, 22, 71).
Aa
White text reads best on this color (7.04:1).
About this color
#AD1647 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.182 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.013 away. White text reads best on it, at 7.04:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.182) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 2.98:1 |
| White text | 7.04:1 |
Values
| HEX | #AD1647 |
| RGB | rgb(173, 22, 71) |
| HSL | hsl(341, 77%, 38%) |
| OKLCH | oklch(48.6% 0.182 10.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD1647 | 7.04:1 | AAA | Lc -87.6 | Fine for body text |
| Black text on #AD1647 | 2.98:1 | Fails | Lc 21.5 | Dividers and decoration only |
| #AD1647 text on white | 7.04:1 | AAA | Lc 82.6 | Fine for body text |
| #AD1647 text on black | 2.98:1 | Fails | Lc -19.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FAE3E6
oklch(93.5% 0.026 8.6)
-
Step 200
200
#F7CCD2
oklch(88.4% 0.049 8.7)
-
Step 300
300
#F3A9B3
oklch(80.8% 0.088 10.3)
-
Step 400
400
#EA788C
oklch(70.8% 0.141 10.3)
-
Step 500
500
#DF4F70
oklch(63.1% 0.18 10.1)
-
Step 600
600
#CB2958
oklch(55.6% 0.197 10.3)
-
Step 700
700 (this color)
#AD1647
oklch(48.6% 0.182 10.1)
-
Step 800
800
#8E193B
oklch(42.7% 0.151 10.4)
-
Step 900
900
#721E33
oklch(37.7% 0.117 10.1)
-
Step 950
950
#43131E
oklch(26.9% 0.075 9.7)
#AD1647 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454648 | 0.205 |
| Deuteranopia (no green cones) | #6B6343 | 0.185 |
| Tritanopia (no blue cones) | #BE002D | 0.047 |
| Achromatopsia (no color) | #595959 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD1647
#AD1647
oklch(48.6% 0.182 10.1)
- #006E6A
#006E6A
oklch(48.6% 0.084 190.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD1647, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.013
- Rouge #AB1239 ΔE 0.019
- Rose Red #BE013C ΔE 0.037
- Violet Red #A50055 ΔE 0.038
- Cranberry #9E003A ΔE 0.041
- Berry #990F4B ΔE 0.047
- Lipstick Red #C0022F ΔE 0.049
- Purple Red #990147 ΔE 0.050
Use #AD1647 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.