#AD0B47
Closest named color: Raspberry (#B00149). oklch(48.2% 0.188 9.2), rgb(173, 11, 71).
Aa
White text reads best on this color (7.20:1).
About this color
#AD0B47 is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.188 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.008 away. White text reads best on it, at 7.20:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 2.91:1 |
| White text | 7.20:1 |
Values
| HEX | #AD0B47 |
| RGB | rgb(173, 11, 71) |
| HSL | hsl(338, 88%, 36%) |
| OKLCH | oklch(48.2% 0.188 9.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0B47 | 7.20:1 | AAA | Lc -87.9 | Fine for body text |
| Black text on #AD0B47 | 2.91:1 | Fails | Lc 21.2 | Dividers and decoration only |
| #AD0B47 text on white | 7.20:1 | AAA | Lc 82.9 | Fine for body text |
| #AD0B47 text on black | 2.91:1 | Fails | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F8CCD2
oklch(88.5% 0.05 8.9)
-
Step 300
300
#F4A8B4
oklch(80.8% 0.091 8.9)
-
Step 400
400
#EB768D
oklch(70.6% 0.146 9.1)
-
Step 500
500
#E14C71
oklch(63.1% 0.186 9.3)
-
Step 600
600
#CC245A
oklch(55.5% 0.202 9)
-
Step 700
700 (this color)
#AD0B47
oklch(48.2% 0.188 9.2)
-
Step 800
800
#8F163C
oklch(42.7% 0.155 9.5)
-
Step 900
900
#731C34
oklch(37.7% 0.121 8.9)
-
Step 950
950
#44121E
oklch(27% 0.077 9.5)
#AD0B47 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424348 | 0.212 |
| Deuteranopia (no green cones) | #696243 | 0.192 |
| Tritanopia (no blue cones) | #BE002A | 0.052 |
| Achromatopsia (no color) | #575757 | 0.189 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0B47
#AD0B47
oklch(48.2% 0.188 9.2)
- #006D68
#006D68
oklch(48.2% 0.083 189.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0B47, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.008
- Rouge #AB1239 ΔE 0.022
- Violet Red #A50055 ΔE 0.033
- Cranberry #9E003A ΔE 0.038
- Rose Red #BE013C ΔE 0.039
- Berry #990F4B ΔE 0.044
- Purple Red #990147 ΔE 0.046
- Dark Fuchsia #9D0759 ΔE 0.049
Use #AD0B47 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.