#AD0A67
Closest named color: Violet Red (#A50055). oklch(49.2% 0.197 354.7), rgb(173, 10, 103).
Aa
White text reads best on this color (6.96:1).
About this color
#AD0A67 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.197 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.032 away. White text reads best on it, at 6.96:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.01:1 |
| White text | 6.96:1 |
Values
| HEX | #AD0A67 |
| RGB | rgb(173, 10, 103) |
| HSL | hsl(326, 89%, 36%) |
| OKLCH | oklch(49.2% 0.197 354.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0A67 | 6.96:1 | AA | Lc -87.1 | Fine for body text |
| Black text on #AD0A67 | 3.01:1 | AA large text | Lc 22.1 | Dividers and decoration only |
| #AD0A67 text on white | 6.96:1 | AA | Lc 82.0 | Fine for body text |
| #AD0A67 text on black | 3.01:1 | AA large text | Lc -19.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDB
oklch(88.5% 0.054 354.4)
-
Step 300
300
#F2A7C4
oklch(80.9% 0.095 354.6)
-
Step 400
400
#E874A6
oklch(70.7% 0.153 354.6)
-
Step 500
500
#DD4990
oklch(63.1% 0.195 354.6)
-
Step 600
600
#C91E7A
oklch(55.7% 0.213 354.8)
-
Step 700
700 (this color)
#AD0A67
oklch(49.2% 0.197 354.7)
-
Step 800
800
#8C1154
oklch(42.6% 0.163 354.5)
-
Step 900
900
#711A45
oklch(37.7% 0.127 354.9)
-
Step 950
950
#431129
oklch(27.1% 0.082 354.3)
#AD0A67 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #384769 | 0.225 |
| Deuteranopia (no green cones) | #636364 | 0.197 |
| Tritanopia (no blue cones) | #BC003C | 0.074 |
| Achromatopsia (no color) | #595959 | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0A67
#AD0A67
oklch(49.2% 0.197 354.7)
- #00725D
#00725D
oklch(49.3% 0.094 174)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0A67, closest first.
No curated palette has a color within ΔE 0.04 of #AD0A67.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.032
- Deep Magenta #A0025C ΔE 0.032
- Red Violet #9E0168 ΔE 0.035
- Dark Fuchsia #9D0759 ΔE 0.039
- Raspberry #B00149 ΔE 0.047
- Berry #990F4B ΔE 0.059
- Purple Red #990147 ΔE 0.063
- Mulberry #920A4E ΔE 0.067
Use #AD0A67 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.