#AD0969
Closest named color: Deep Magenta (#A0025C). oklch(49.2% 0.198 353.8), rgb(173, 9, 105).
Aa
White text reads best on this color (6.95:1).
About this color
#AD0969 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.198 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Magenta (#A0025C), ΔE 0.034 away. White text reads best on it, at 6.95:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.198) |
| Temperature | warm |
| Nearest name | Deep Magenta (#A0025C) |
| Black text | 3.01:1 |
| White text | 6.95:1 |
Values
| HEX | #AD0969 |
| RGB | rgb(173, 9, 105) |
| HSL | hsl(325, 90%, 36%) |
| OKLCH | oklch(49.2% 0.198 353.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0969 | 6.95:1 | AA | Lc -87.0 | Fine for body text |
| Black text on #AD0969 | 3.01:1 | AA large text | Lc 22.1 | Dividers and decoration only |
| #AD0969 text on white | 6.95:1 | AA | Lc 81.9 | Fine for body text |
| #AD0969 text on black | 3.01:1 | AA large text | Lc -20.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F2A7C5
oklch(80.9% 0.096 353.8)
-
Step 400
400
#E874A7
oklch(70.7% 0.153 354.1)
-
Step 500
500
#DD4892
oklch(63% 0.197 353.7)
-
Step 600
600
#C81E7C
oklch(55.6% 0.213 353.8)
-
Step 700
700 (this color)
#AD0969
oklch(49.2% 0.198 353.8)
-
Step 800
800
#8C1155
oklch(42.7% 0.164 353.9)
-
Step 900
900
#711A46
oklch(37.8% 0.127 354.2)
-
Step 950
950
#431129
oklch(27.1% 0.082 354.3)
#AD0969 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #37486B | 0.226 |
| Deuteranopia (no green cones) | #636366 | 0.197 |
| Tritanopia (no blue cones) | #BB003D | 0.075 |
| Achromatopsia (no color) | #595959 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0969
#AD0969
oklch(49.2% 0.198 353.8)
- #00725D
#00725D
oklch(49.3% 0.094 174)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0969, closest first.
No curated palette has a color within ΔE 0.04 of #AD0969.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Magenta #A0025C ΔE 0.034
- Red Violet #9E0168 ΔE 0.034
- Violet Red #A50055 ΔE 0.035
- Dark Fuchsia #9D0759 ΔE 0.041
- Raspberry #B00149 ΔE 0.051
- Berry #990F4B ΔE 0.061
- Purple Red #990147 ΔE 0.066
- Medium Violet Red #C71585 ΔE 0.067
Use #AD0969 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.