#AD0960
Closest named color: Violet Red (#A50055). oklch(48.9% 0.195 357.8), rgb(173, 9, 96).
Aa
White text reads best on this color (7.03:1).
About this color
#AD0960 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.195 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.024 away. White text reads best on it, at 7.03:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.195) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 2.98:1 |
| White text | 7.03:1 |
Values
| HEX | #AD0960 |
| RGB | rgb(173, 9, 96) |
| HSL | hsl(328, 90%, 36%) |
| OKLCH | oklch(48.9% 0.195 357.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0960 | 7.03:1 | AAA | Lc -87.3 | Fine for body text |
| Black text on #AD0960 | 2.98:1 | Fails | Lc 21.8 | Dividers and decoration only |
| #AD0960 text on white | 7.03:1 | AAA | Lc 82.2 | Fine for body text |
| #AD0960 text on black | 2.98:1 | Fails | Lc -19.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F7CBD9
oklch(88.4% 0.053 357.2)
-
Step 300
300
#F3A7C0
oklch(80.8% 0.094 358.1)
-
Step 400
400
#E974A0
oklch(70.6% 0.151 357.9)
-
Step 500
500
#DE4989
oklch(63% 0.193 357.8)
-
Step 600
600
#CA1F73
oklch(55.6% 0.21 357.9)
-
Step 700
700 (this color)
#AD0960
oklch(48.9% 0.195 357.8)
-
Step 800
800
#8D124F
oklch(42.7% 0.161 357.7)
-
Step 900
900
#721A42
oklch(37.8% 0.127 357.5)
-
Step 950
950
#431126
oklch(26.9% 0.08 358.1)
#AD0960 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4662 | 0.223 |
| Deuteranopia (no green cones) | #65635D | 0.196 |
| Tritanopia (no blue cones) | #BC0038 | 0.069 |
| Achromatopsia (no color) | #595959 | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0960
#AD0960
oklch(48.9% 0.195 357.8)
- #007060
#007060
oklch(48.8% 0.09 178.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0960, closest first.
No curated palette has a color within ΔE 0.04 of #AD0960.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.024
- Deep Magenta #A0025C ΔE 0.029
- Dark Fuchsia #9D0759 ΔE 0.035
- Raspberry #B00149 ΔE 0.036
- Red Violet #9E0168 ΔE 0.039
- Berry #990F4B ΔE 0.051
- Purple Red #990147 ΔE 0.056
- Rouge #AB1239 ΔE 0.061
Use #AD0960 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.