#AD0365
Closest named color: Violet Red (#A50055). oklch(48.9% 0.199 355.3), rgb(173, 3, 101).
Aa
White text reads best on this color (7.05:1).
About this color
#AD0365 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.199 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.029 away. White text reads best on it, at 7.05:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.199) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 2.97:1 |
| White text | 7.05:1 |
Values
| HEX | #AD0365 |
| RGB | rgb(173, 3, 101) |
| HSL | hsl(325, 97%, 35%) |
| OKLCH | oklch(48.9% 0.199 355.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0365 | 7.05:1 | AAA | Lc -87.2 | Fine for body text |
| Black text on #AD0365 | 2.97:1 | Fails | Lc 21.9 | Dividers and decoration only |
| #AD0365 text on white | 7.05:1 | AAA | Lc 82.1 | Fine for body text |
| #AD0365 text on black | 2.97:1 | Fails | Lc -19.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDB
oklch(88.5% 0.054 354.4)
-
Step 300
300
#F3A7C3
oklch(80.9% 0.096 355.7)
-
Step 400
400
#E974A5
oklch(70.8% 0.153 355.3)
-
Step 500
500
#DE488F
oklch(63.1% 0.196 355.1)
-
Step 600
600
#CA1C79
oklch(55.7% 0.214 355.4)
-
Step 700
700 (this color)
#AD0365
oklch(48.9% 0.199 355.3)
-
Step 800
800
#8D0F53
oklch(42.7% 0.165 355.2)
-
Step 900
900
#721945
oklch(37.8% 0.129 355.2)
-
Step 950
950
#431128
oklch(27% 0.081 355.6)
#AD0365 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #374667 | 0.228 |
| Deuteranopia (no green cones) | #636362 | 0.200 |
| Tritanopia (no blue cones) | #BC003A | 0.075 |
| Achromatopsia (no color) | #595959 | 0.201 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0365
#AD0365
oklch(48.9% 0.199 355.3)
- #00715D
#00715D
oklch(49% 0.093 174.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0365, closest first.
No curated palette has a color within ΔE 0.04 of #AD0365.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.029
- Deep Magenta #A0025C ΔE 0.030
- Red Violet #9E0168 ΔE 0.034
- Dark Fuchsia #9D0759 ΔE 0.037
- Raspberry #B00149 ΔE 0.045
- Berry #990F4B ΔE 0.057
- Purple Red #990147 ΔE 0.061
- Mulberry #920A4E ΔE 0.065
Use #AD0365 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.