#AD0360
Closest named color: Violet Red (#A50055). oklch(48.7% 0.197 357.5), rgb(173, 3, 96).
Aa
White text reads best on this color (7.09:1).
About this color
#AD0360 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.197 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.023 away. White text reads best on it, at 7.09:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 2.95:1 |
| White text | 7.09:1 |
Values
| HEX | #AD0360 |
| RGB | rgb(173, 3, 96) |
| HSL | hsl(327, 97%, 35%) |
| OKLCH | oklch(48.7% 0.197 357.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0360 | 7.09:1 | AAA | Lc -87.3 | Fine for body text |
| Black text on #AD0360 | 2.95:1 | Fails | Lc 21.8 | Dividers and decoration only |
| #AD0360 text on white | 7.09:1 | AAA | Lc 82.3 | Fine for body text |
| #AD0360 text on black | 2.95:1 | Fails | Lc -19.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F8CBD9
oklch(88.5% 0.054 357.7)
-
Step 300
300
#F3A7C1
oklch(80.9% 0.095 357.3)
-
Step 400
400
#EA74A1
oklch(70.8% 0.153 357.6)
-
Step 500
500
#DF488A
oklch(63.1% 0.195 357.5)
-
Step 600
600
#CA1D74
oklch(55.6% 0.212 357.4)
-
Step 700
700 (this color)
#AD0360
oklch(48.7% 0.197 357.5)
-
Step 800
800
#8E104F
oklch(42.7% 0.164 357.8)
-
Step 900
900
#721942
oklch(37.7% 0.128 357.3)
-
Step 950
950
#431127
oklch(27% 0.081 356.8)
#AD0360 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394562 | 0.225 |
| Deuteranopia (no green cones) | #64625D | 0.198 |
| Tritanopia (no blue cones) | #BC0037 | 0.071 |
| Achromatopsia (no color) | #585858 | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0360
#AD0360
oklch(48.7% 0.197 357.5)
- #00705F
#00705F
oklch(48.8% 0.09 177.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0360, closest first.
No curated palette has a color within ΔE 0.04 of #AD0360.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.023
- Deep Magenta #A0025C ΔE 0.028
- Dark Fuchsia #9D0759 ΔE 0.035
- Raspberry #B00149 ΔE 0.037
- Red Violet #9E0168 ΔE 0.037
- Berry #990F4B ΔE 0.051
- Purple Red #990147 ΔE 0.056
- Mulberry #920A4E ΔE 0.062
Use #AD0360 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.