#AD023D
Closest named color: Rouge (#AB1239). oklch(47.7% 0.19 13), rgb(173, 2, 61).
Aa
White text reads best on this color (7.36:1).
About this color
#AD023D is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.190 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.012 away. White text reads best on it, at 7.36:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.190) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 2.85:1 |
| White text | 7.36:1 |
Values
| HEX | #AD023D |
| RGB | rgb(173, 2, 61) |
| HSL | hsl(339, 98%, 34%) |
| OKLCH | oklch(47.7% 0.19 13) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD023D | 7.36:1 | AAA | Lc -88.1 | Fine for body text |
| Black text on #AD023D | 2.85:1 | Fails | Lc 20.9 | Dividers and decoration only |
| #AD023D text on white | 7.36:1 | AAA | Lc 83.1 | Fine for body text |
| #AD023D text on black | 2.85:1 | Fails | Lc -18.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FBE3E5
oklch(93.6% 0.026 11.9)
-
Step 200
200
#F9CCCF
oklch(88.5% 0.051 13.7)
-
Step 300
300
#F6A8B0
oklch(80.9% 0.093 12.6)
-
Step 400
400
#ED7686
oklch(70.7% 0.147 13.2)
-
Step 500
500
#E34B68
oklch(63.1% 0.188 13.2)
-
Step 600
600
#CE2250
oklch(55.6% 0.204 13)
-
Step 700
700 (this color)
#AD023D
oklch(47.7% 0.19 13)
-
Step 800
800
#911436
oklch(42.8% 0.157 12.9)
-
Step 900
900
#741B2E
oklch(37.6% 0.122 13.3)
-
Step 950
950
#44121B
oklch(26.9% 0.077 13.3)
#AD023D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42413E | 0.214 |
| Deuteranopia (no green cones) | #6A6139 | 0.193 |
| Tritanopia (no blue cones) | #BE0023 | 0.049 |
| Achromatopsia (no color) | #565656 | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD023D
#AD023D
oklch(47.7% 0.19 13)
- #006B69
#006B69
oklch(47.7% 0.082 192.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD023D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.012
- Raspberry #B00149 ΔE 0.018
- Cranberry #9E003A ΔE 0.033
- Rose Red #BE013C ΔE 0.037
- Violet Red #A50055 ΔE 0.043
- Lipstick Red #C0022F ΔE 0.046
- Berry #990F4B ΔE 0.047
- Purple Red #990147 ΔE 0.048
Use #AD023D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.