#AD016A
Closest named color: Red Violet (#9E0168). oklch(49% 0.202 353.1), rgb(173, 1, 106).
Aa
White text reads best on this color (7.02:1).
About this color
#AD016A is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.202 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.032 away. White text reads best on it, at 7.02:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.202) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.98:1 |
| White text | 7.02:1 |
Values
| HEX | #AD016A |
| RGB | rgb(173, 1, 106) |
| HSL | hsl(323, 99%, 34%) |
| OKLCH | oklch(49% 0.202 353.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD016A | 7.02:1 | AAA | Lc -87.0 | Fine for body text |
| Black text on #AD016A | 2.98:1 | Fails | Lc 22.1 | Dividers and decoration only |
| #AD016A text on white | 7.02:1 | AAA | Lc 81.9 | Fine for body text |
| #AD016A text on black | 2.98:1 | Fails | Lc -20.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F3A6C6
oklch(80.9% 0.099 352.9)
-
Step 400
400
#E973A9
oklch(70.8% 0.157 353.1)
-
Step 500
500
#DE4794
oklch(63.2% 0.2 353)
-
Step 600
600
#C91A7E
oklch(55.6% 0.217 353.1)
-
Step 700
700 (this color)
#AD016A
oklch(49% 0.202 353.1)
-
Step 800
800
#8D0E57
oklch(42.8% 0.168 353)
-
Step 900
900
#711847
oklch(37.6% 0.13 353.2)
-
Step 950
950
#43112A
oklch(27.1% 0.082 353.1)
#AD016A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #34476C | 0.232 |
| Deuteranopia (no green cones) | #626367 | 0.201 |
| Tritanopia (no blue cones) | #BB003D | 0.078 |
| Achromatopsia (no color) | #595959 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD016A
#AD016A
oklch(49% 0.202 353.1)
- #00715B
#00715B
oklch(48.9% 0.094 173)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD016A, closest first.
No curated palette has a color within ΔE 0.04 of #AD016A.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.032
- Deep Magenta #A0025C ΔE 0.034
- Violet Red #A50055 ΔE 0.036
- Dark Fuchsia #9D0759 ΔE 0.041
- Raspberry #B00149 ΔE 0.053
- Berry #990F4B ΔE 0.063
- Purple Red #990147 ΔE 0.067
- Medium Violet Red #C71585 ΔE 0.067
Use #AD016A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.