#AD0073
Closest named color: Red Violet (#9E0168). oklch(49.4% 0.207 349.2), rgb(173, 0, 115).
Aa
White text reads best on this color (6.94:1).
About this color
#AD0073 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.207 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.035 away. White text reads best on it, at 6.94:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.02:1 |
| White text | 6.94:1 |
Values
| HEX | #AD0073 |
| RGB | rgb(173, 0, 115) |
| HSL | hsl(320, 100%, 34%) |
| OKLCH | oklch(49.4% 0.207 349.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0073 | 6.94:1 | AA | Lc -86.7 | Fine for body text |
| Black text on #AD0073 | 3.02:1 | AA large text | Lc 22.5 | Dividers and decoration only |
| #AD0073 text on white | 6.94:1 | AA | Lc 81.6 | Fine for body text |
| #AD0073 text on black | 3.02:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F7CBDF
oklch(88.6% 0.056 349.2)
-
Step 300
300
#F2A6CB
oklch(80.9% 0.101 348.9)
-
Step 400
400
#E772B0
oklch(70.6% 0.16 349)
-
Step 500
500
#DD459C
oklch(63.1% 0.205 349.4)
-
Step 600
600
#C81787
oklch(55.7% 0.222 349.3)
-
Step 700
700 (this color)
#AD0073
oklch(49.4% 0.207 349.2)
-
Step 800
800
#8C0C5D
oklch(42.8% 0.171 349.3)
-
Step 900
900
#71184C
oklch(37.8% 0.133 349.7)
-
Step 950
950
#42102D
oklch(26.9% 0.085 348.5)
#AD0073 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F4875 | 0.237 |
| Deuteranopia (no green cones) | #5F6370 | 0.203 |
| Tritanopia (no blue cones) | #BB0042 | 0.085 |
| Achromatopsia (no color) | #5A5A5A | 0.208 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0073
#AD0073
oklch(49.4% 0.207 349.2)
- #007358
#007358
oklch(49.4% 0.099 169.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0073, closest first.
No curated palette has a color within ΔE 0.04 of #AD0073.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.035
- Deep Magenta #A0025C ΔE 0.044
- Violet Red #A50055 ΔE 0.050
- Dark Fuchsia #9D0759 ΔE 0.051
- Medium Violet Red #C71585 ΔE 0.062
- Raspberry #B00149 ΔE 0.068
- Warm Purple #952E8F ΔE 0.069
- Berry #990F4B ΔE 0.074
Use #AD0073 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.