#AD0064
Closest named color: Violet Red (#A50055). oklch(48.8% 0.2 355.7), rgb(173, 0, 100).
Aa
White text reads best on this color (7.09:1).
About this color
#AD0064 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.200 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.028 away. White text reads best on it, at 7.09:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.200) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 2.96:1 |
| White text | 7.09:1 |
Values
| HEX | #AD0064 |
| RGB | rgb(173, 0, 100) |
| HSL | hsl(325, 100%, 34%) |
| OKLCH | oklch(48.8% 0.2 355.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0064 | 7.09:1 | AAA | Lc -87.2 | Fine for body text |
| Black text on #AD0064 | 2.96:1 | Fails | Lc 21.9 | Dividers and decoration only |
| #AD0064 text on white | 7.09:1 | AAA | Lc 82.1 | Fine for body text |
| #AD0064 text on black | 2.96:1 | Fails | Lc -19.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EA
oklch(93.6% 0.027 357.2)
-
Step 200
200
#F8CBDA
oklch(88.5% 0.054 356.3)
-
Step 300
300
#F3A7C3
oklch(80.9% 0.096 355.7)
-
Step 400
400
#E973A4
oklch(70.6% 0.155 355.6)
-
Step 500
500
#DF478E
oklch(63.1% 0.198 355.7)
-
Step 600
600
#CA1A78
oklch(55.6% 0.215 355.6)
-
Step 700
700 (this color)
#AD0064
oklch(48.8% 0.2 355.7)
-
Step 800
800
#8D0F52
oklch(42.6% 0.165 355.7)
-
Step 900
900
#721944
oklch(37.8% 0.129 355.9)
-
Step 950
950
#431128
oklch(27% 0.081 355.6)
#AD0064 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #364666 | 0.230 |
| Deuteranopia (no green cones) | #636261 | 0.199 |
| Tritanopia (no blue cones) | #BC0039 | 0.075 |
| Achromatopsia (no color) | #585858 | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0064
#AD0064
oklch(48.8% 0.2 355.7)
- #00705D
#00705D
oklch(48.7% 0.091 175.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0064, closest first.
No curated palette has a color within ΔE 0.04 of #AD0064.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.028
- Deep Magenta #A0025C ΔE 0.029
- Red Violet #9E0168 ΔE 0.034
- Dark Fuchsia #9D0759 ΔE 0.036
- Raspberry #B00149 ΔE 0.044
- Berry #990F4B ΔE 0.056
- Purple Red #990147 ΔE 0.060
- Mulberry #920A4E ΔE 0.064
Use #AD0064 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.