#AD0040
Closest named color: Raspberry (#B00149). oklch(47.7% 0.191 11.6), rgb(173, 0, 64).
Aa
White text reads best on this color (7.36:1).
About this color
#AD0040 is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.191 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.014 away. White text reads best on it, at 7.36:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.191) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 2.85:1 |
| White text | 7.36:1 |
Values
| HEX | #AD0040 |
| RGB | rgb(173, 0, 64) |
| HSL | hsl(338, 100%, 34%) |
| OKLCH | oklch(47.7% 0.191 11.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD0040 | 7.36:1 | AAA | Lc -88.1 | Fine for body text |
| Black text on #AD0040 | 2.85:1 | Fails | Lc 21.0 | Dividers and decoration only |
| #AD0040 text on white | 7.36:1 | AAA | Lc 83.1 | Fine for body text |
| #AD0040 text on black | 2.85:1 | Fails | Lc -18.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FBE3E5
oklch(93.6% 0.026 11.9)
-
Step 200
200
#F9CCD0
oklch(88.5% 0.051 12.1)
-
Step 300
300
#F6A8B1
oklch(80.9% 0.093 11.7)
-
Step 400
400
#ED7689
oklch(70.8% 0.147 11.6)
-
Step 500
500
#E34A6B
oklch(63% 0.189 11.7)
-
Step 600
600
#CE2153
oklch(55.6% 0.204 11.8)
-
Step 700
700 (this color)
#AD0040
oklch(47.7% 0.191 11.6)
-
Step 800
800
#911338
oklch(42.8% 0.158 11.7)
-
Step 900
900
#741B30
oklch(37.7% 0.123 11.8)
-
Step 950
950
#44121C
oklch(26.9% 0.077 12)
#AD0040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #414141 | 0.216 |
| Deuteranopia (no green cones) | #69613C | 0.195 |
| Tritanopia (no blue cones) | #BE0024 | 0.051 |
| Achromatopsia (no color) | #565656 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD0040
#AD0040
oklch(47.7% 0.191 11.6)
- #006B68
#006B68
oklch(47.7% 0.082 191.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD0040, closest first.
No curated palette has a color within ΔE 0.04 of #AD0040.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.014
- Rouge #AB1239 ΔE 0.016
- Cranberry #9E003A ΔE 0.033
- Rose Red #BE013C ΔE 0.038
- Violet Red #A50055 ΔE 0.039
- Berry #990F4B ΔE 0.045
- Purple Red #990147 ΔE 0.046
- Lipstick Red #C0022F ΔE 0.048
Use #AD0040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.