#AB1474
Closest named color: Red Violet (#9E0168). oklch(49.7% 0.197 348.8), rgb(171, 20, 116).
Aa
White text reads best on this color (6.80:1).
About this color
#AB1474 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.197 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.036 away. White text reads best on it, at 6.80:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.08:1 |
| White text | 6.80:1 |
Values
| HEX | #AB1474 |
| RGB | rgb(171, 20, 116) |
| HSL | hsl(322, 79%, 37%) |
| OKLCH | oklch(49.7% 0.197 348.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AB1474 | 6.80:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #AB1474 | 3.08:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #AB1474 text on white | 6.80:1 | AA | Lc 81.7 | Fine for body text |
| #AB1474 text on black | 3.08:1 | AA large text | Lc -20.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F5CCDF
oklch(88.6% 0.052 348.6)
-
Step 300
300
#F0A7CB
oklch(80.9% 0.097 348.4)
-
Step 400
400
#E475B0
oklch(70.6% 0.153 348.6)
-
Step 500
500
#D94B9C
oklch(63.1% 0.194 348.9)
-
Step 600
600
#C42387
oklch(55.6% 0.212 348.7)
-
Step 700
700 (this color)
#AB1474
oklch(49.7% 0.197 348.8)
-
Step 800
800
#89155D
oklch(42.7% 0.163 348.8)
-
Step 900
900
#6F1B4C
oklch(37.7% 0.128 349.2)
-
Step 950
950
#41122D
oklch(27% 0.08 348.3)
#AB1474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #334B76 | 0.225 |
| Deuteranopia (no green cones) | #606471 | 0.194 |
| Tritanopia (no blue cones) | #B80145 | 0.078 |
| Achromatopsia (no color) | #5B5B5B | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AB1474
#AB1474
oklch(49.7% 0.197 348.8)
- #007458
#007458
oklch(49.7% 0.1 168.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AB1474, closest first.
No curated palette has a color within ΔE 0.04 of #AB1474.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.036
- Deep Magenta #A0025C ΔE 0.044
- Violet Red #A50055 ΔE 0.049
- Dark Fuchsia #9D0759 ΔE 0.051
- Medium Violet Red #C71585 ΔE 0.062
- Warm Purple #952E8F ΔE 0.063
- Raspberry #B00149 ΔE 0.067
- Berry #990F4B ΔE 0.073
Use #AB1474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.