#AA2074
Closest named color: Red Violet (#9E0168). oklch(50.2% 0.188 349.2), rgb(170, 32, 116).
Aa
White text reads best on this color (6.62:1).
About this color
#AA2074 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.188 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.040 away. White text reads best on it, at 6.62:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.16:1 |
| White text | 6.62:1 |
Values
| HEX | #AA2074 |
| RGB | rgb(170, 32, 116) |
| HSL | hsl(323, 68%, 40%) |
| OKLCH | oklch(50.2% 0.188 349.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AA2074 | 6.62:1 | AA | Lc -86.4 | Fine for body text |
| Black text on #AA2074 | 3.16:1 | AA large text | Lc 22.8 | Dividers and decoration only |
| #AA2074 text on white | 6.62:1 | AA | Lc 81.3 | Fine for body text |
| #AA2074 text on black | 3.16:1 | AA large text | Lc -20.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F4CCDE
oklch(88.5% 0.051 349.3)
-
Step 300
300
#EEA9CA
oklch(81% 0.091 349.1)
-
Step 400
400
#E278AF
oklch(70.8% 0.145 349.1)
-
Step 500
500
#D64F9B
oklch(63.1% 0.186 348.9)
-
Step 600
600
#C12B85
oklch(55.5% 0.202 349.2)
-
Step 700
700 (this color)
#AA2074
oklch(50.2% 0.188 349.2)
-
Step 800
800
#871B5C
oklch(42.7% 0.155 349.1)
-
Step 900
900
#6D1E4B
oklch(37.7% 0.121 349.4)
-
Step 950
950
#40132C
oklch(26.9% 0.077 349.1)
#AA2074 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394D76 | 0.211 |
| Deuteranopia (no green cones) | #616571 | 0.185 |
| Tritanopia (no blue cones) | #B71548 | 0.073 |
| Achromatopsia (no color) | #5D5D5D | 0.189 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AA2074
#AA2074
oklch(50.2% 0.188 349.2)
- #00765A
#00765A
oklch(50.3% 0.101 169)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AA2074, closest first.
No curated palette has a color within ΔE 0.04 of #AA2074.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.040
- Deep Magenta #A0025C ΔE 0.046
- Violet Red #A50055 ΔE 0.050
- Dark Fuchsia #9D0759 ΔE 0.052
- Warm Purple #952E8F ΔE 0.061
- Medium Violet Red #C71585 ΔE 0.062
- Raspberry #B00149 ΔE 0.066
- Berry #990F4B ΔE 0.072
Use #AA2074 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.