#AA0C40
Closest named color: Rouge (#AB1239). oklch(47.5% 0.184 11.9), rgb(170, 12, 64).
Aa
White text reads best on this color (7.40:1).
About this color
#AA0C40 is a medium-dark, vivid red. In OKLCH its lightness is 47%, its chroma 0.184 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.012 away. White text reads best on it, at 7.40:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.184) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 2.83:1 |
| White text | 7.40:1 |
Values
| HEX | #AA0C40 |
| RGB | rgb(170, 12, 64) |
| HSL | hsl(340, 87%, 36%) |
| OKLCH | oklch(47.5% 0.184 11.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AA0C40 | 7.40:1 | AAA | Lc -88.6 | Fine for body text |
| Black text on #AA0C40 | 2.83:1 | Fails | Lc 20.4 | Dividers and decoration only |
| #AA0C40 text on white | 7.40:1 | AAA | Lc 83.6 | Fine for body text |
| #AA0C40 text on black | 2.83:1 | Fails | Lc -18.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FBE3E5
oklch(93.6% 0.026 11.9)
-
Step 200
200
#F8CCD0
oklch(88.4% 0.05 12)
-
Step 300
300
#F4A9B1
oklch(80.9% 0.089 12.2)
-
Step 400
400
#EB7889
oklch(70.8% 0.142 12.1)
-
Step 500
500
#E04E6C
oklch(63% 0.182 11.8)
-
Step 600
600
#CC2854
oklch(55.7% 0.198 11.9)
-
Step 700
700 (this color)
#AA0C40
oklch(47.5% 0.184 11.9)
-
Step 800
800
#8F1838
oklch(42.7% 0.153 12.1)
-
Step 900
900
#731D31
oklch(37.7% 0.119 11.5)
-
Step 950
950
#44131D
oklch(27.1% 0.076 11.4)
#AA0C40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424241 | 0.208 |
| Deuteranopia (no green cones) | #68603C | 0.188 |
| Tritanopia (no blue cones) | #BB0027 | 0.047 |
| Achromatopsia (no color) | #555555 | 0.186 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AA0C40
#AA0C40
oklch(47.5% 0.184 11.9)
- #006A68
#006A68
oklch(47.4% 0.081 192.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AA0C40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.012
- Raspberry #B00149 ΔE 0.018
- Cranberry #9E003A ΔE 0.029
- Violet Red #A50055 ΔE 0.039
- Berry #990F4B ΔE 0.041
- Rose Red #BE013C ΔE 0.042
- Purple Red #990147 ΔE 0.043
- Brown #A52A2A ΔE 0.048
Use #AA0C40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.