#AA0B74
Closest named color: Red Violet (#9E0168). oklch(49.2% 0.201 348.2), rgb(170, 11, 116).
Aa
White text reads best on this color (6.97:1).
About this color
#AA0B74 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.201 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.032 away. White text reads best on it, at 6.97:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.00:1 |
| White text | 6.97:1 |
Values
| HEX | #AA0B74 |
| RGB | rgb(170, 11, 116) |
| HSL | hsl(320, 88%, 35%) |
| OKLCH | oklch(49.2% 0.201 348.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AA0B74 | 6.97:1 | AA | Lc -87.2 | Fine for body text |
| Black text on #AA0B74 | 3.00:1 | AA large text | Lc 21.9 | Dividers and decoration only |
| #AA0B74 text on white | 6.97:1 | AA | Lc 82.1 | Fine for body text |
| #AA0B74 text on black | 3.00:1 | AA large text | Lc -19.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F6CBDF
oklch(88.5% 0.055 348.6)
-
Step 300
300
#F0A7CB
oklch(80.9% 0.097 348.4)
-
Step 400
400
#E574B1
oklch(70.7% 0.156 348.2)
-
Step 500
500
#DA499E
oklch(63.1% 0.199 348.2)
-
Step 600
600
#C51F89
oklch(55.6% 0.216 348)
-
Step 700
700 (this color)
#AA0B74
oklch(49.2% 0.201 348.2)
-
Step 800
800
#8A125E
oklch(42.7% 0.166 348.4)
-
Step 900
900
#6F1A4D
oklch(37.7% 0.13 348.3)
-
Step 950
950
#41112D
oklch(26.9% 0.082 348)
#AA0B74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F4976 | 0.230 |
| Deuteranopia (no green cones) | #5E6271 | 0.196 |
| Tritanopia (no blue cones) | #B70044 | 0.082 |
| Achromatopsia (no color) | #595959 | 0.203 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AA0B74
#AA0B74
oklch(49.2% 0.201 348.2)
- #007256
#007256
oklch(49% 0.099 168.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AA0B74, closest first.
No curated palette has a color within ΔE 0.04 of #AA0B74.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.032
- Deep Magenta #A0025C ΔE 0.042
- Dark Fuchsia #9D0759 ΔE 0.049
- Violet Red #A50055 ΔE 0.049
- Warm Purple #952E8F ΔE 0.063
- Medium Violet Red #C71585 ΔE 0.065
- Raspberry #B00149 ΔE 0.070
- Berry #990F4B ΔE 0.072
Use #AA0B74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.