#AA0966
Closest named color: Deep Magenta (#A0025C). oklch(48.5% 0.195 354.3), rgb(170, 9, 102).
Aa
White text reads best on this color (7.14:1).
About this color
#AA0966 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.195 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Magenta (#A0025C), ΔE 0.026 away. White text reads best on it, at 7.14:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.195) |
| Temperature | warm |
| Nearest name | Deep Magenta (#A0025C) |
| Black text | 2.94:1 |
| White text | 7.14:1 |
Values
| HEX | #AA0966 |
| RGB | rgb(170, 9, 102) |
| HSL | hsl(325, 90%, 35%) |
| OKLCH | oklch(48.5% 0.195 354.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AA0966 | 7.14:1 | AAA | Lc -87.7 | Fine for body text |
| Black text on #AA0966 | 2.94:1 | Fails | Lc 21.4 | Dividers and decoration only |
| #AA0966 text on white | 7.14:1 | AAA | Lc 82.7 | Fine for body text |
| #AA0966 text on black | 2.94:1 | Fails | Lc -19.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDB
oklch(88.5% 0.054 354.4)
-
Step 300
300
#F2A7C4
oklch(80.9% 0.095 354.6)
-
Step 400
400
#E775A7
oklch(70.7% 0.151 354)
-
Step 500
500
#DC4A91
oklch(63.1% 0.193 354.1)
-
Step 600
600
#C8217B
oklch(55.7% 0.21 354.4)
-
Step 700
700 (this color)
#AA0966
oklch(48.5% 0.195 354.3)
-
Step 800
800
#8C1354
oklch(42.7% 0.162 354.6)
-
Step 900
900
#701B46
oklch(37.7% 0.125 354)
-
Step 950
950
#421229
oklch(27% 0.079 354)
#AA0966 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #364668 | 0.223 |
| Deuteranopia (no green cones) | #616163 | 0.194 |
| Tritanopia (no blue cones) | #B8003B | 0.073 |
| Achromatopsia (no color) | #585858 | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AA0966
#AA0966
oklch(48.5% 0.195 354.3)
- #00705B
#00705B
oklch(48.6% 0.093 173.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AA0966, closest first.
No curated palette has a color within ΔE 0.04 of #AA0966.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Magenta #A0025C ΔE 0.026
- Violet Red #A50055 ΔE 0.028
- Red Violet #9E0168 ΔE 0.029
- Dark Fuchsia #9D0759 ΔE 0.033
- Raspberry #B00149 ΔE 0.048
- Berry #990F4B ΔE 0.054
- Purple Red #990147 ΔE 0.059
- Mulberry #920A4E ΔE 0.061
Use #AA0966 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.