#AA0074
Closest named color: Red Violet (#9E0168). oklch(48.9% 0.205 348), rgb(170, 0, 116).
Aa
White text reads best on this color (7.09:1).
About this color
#AA0074 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.205 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.030 away. White text reads best on it, at 7.09:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.205) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.96:1 |
| White text | 7.09:1 |
Values
| HEX | #AA0074 |
| RGB | rgb(170, 0, 116) |
| HSL | hsl(319, 100%, 33%) |
| OKLCH | oklch(48.9% 0.205 348) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AA0074 | 7.09:1 | AAA | Lc -87.3 | Fine for body text |
| Black text on #AA0074 | 2.96:1 | Fails | Lc 21.9 | Dividers and decoration only |
| #AA0074 text on white | 7.09:1 | AAA | Lc 82.2 | Fine for body text |
| #AA0074 text on black | 2.96:1 | Fails | Lc -19.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE3ED
oklch(93.7% 0.028 349.5)
-
Step 200
200
#F6CBE0
oklch(88.5% 0.055 347.3)
-
Step 300
300
#F1A6CC
oklch(80.8% 0.1 347.8)
-
Step 400
400
#E673B2
oklch(70.7% 0.159 347.9)
-
Step 500
500
#DB479F
oklch(63.1% 0.203 347.8)
-
Step 600
600
#C61A8A
oklch(55.6% 0.221 347.7)
-
Step 700
700 (this color)
#AA0074
oklch(48.9% 0.205 348)
-
Step 800
800
#8B0E5F
oklch(42.7% 0.17 348)
-
Step 900
900
#70184E
oklch(37.7% 0.133 347.9)
-
Step 950
950
#42112E
oklch(27.1% 0.084 347.6)
#AA0074 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C4776 | 0.236 |
| Deuteranopia (no green cones) | #5C6271 | 0.203 |
| Tritanopia (no blue cones) | #B70042 | 0.087 |
| Achromatopsia (no color) | #585858 | 0.207 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AA0074
#AA0074
oklch(48.9% 0.205 348)
- #007155
#007155
oklch(48.7% 0.098 168.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AA0074, closest first.
No curated palette has a color within ΔE 0.04 of #AA0074.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.030
- Deep Magenta #A0025C ΔE 0.042
- Dark Fuchsia #9D0759 ΔE 0.049
- Violet Red #A50055 ΔE 0.050
- Warm Purple #952E8F ΔE 0.065
- Medium Violet Red #C71585 ΔE 0.067
- Raspberry #B00149 ΔE 0.072
- Berry #990F4B ΔE 0.073
Use #AA0074 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.