#A91D72
Closest named color: Red Violet (#9E0168). oklch(49.7% 0.188 349.6), rgb(169, 29, 114).
Aa
White text reads best on this color (6.76:1).
About this color
#A91D72 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.188 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.036 away. White text reads best on it, at 6.76:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.10:1 |
| White text | 6.76:1 |
Values
| HEX | #A91D72 |
| RGB | rgb(169, 29, 114) |
| HSL | hsl(324, 71%, 39%) |
| OKLCH | oklch(49.7% 0.188 349.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A91D72 | 6.76:1 | AA | Lc -86.9 | Fine for body text |
| Black text on #A91D72 | 3.10:1 | AA large text | Lc 22.3 | Dividers and decoration only |
| #A91D72 text on white | 6.76:1 | AA | Lc 81.8 | Fine for body text |
| #A91D72 text on black | 3.10:1 | AA large text | Lc -20.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F4CCDE
oklch(88.5% 0.051 349.3)
-
Step 300
300
#EEA9C9
oklch(80.9% 0.09 349.9)
-
Step 400
400
#E277AE
oklch(70.6% 0.146 349.4)
-
Step 500
500
#D74F9A
oklch(63.2% 0.186 349.6)
-
Step 600
600
#C22A85
oklch(55.6% 0.203 349.4)
-
Step 700
700 (this color)
#A91D72
oklch(49.7% 0.188 349.6)
-
Step 800
800
#881A5B
oklch(42.7% 0.156 349.9)
-
Step 900
900
#6D1E4B
oklch(37.7% 0.121 349.4)
-
Step 950
950
#40132C
oklch(26.9% 0.077 349.1)
#A91D72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #384C74 | 0.212 |
| Deuteranopia (no green cones) | #60646F | 0.186 |
| Tritanopia (no blue cones) | #B61046 | 0.073 |
| Achromatopsia (no color) | #5B5B5B | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A91D72
#A91D72
oklch(49.7% 0.188 349.6)
- #007459
#007459
oklch(49.7% 0.099 169.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A91D72, closest first.
No curated palette has a color within ΔE 0.04 of #A91D72.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.036
- Deep Magenta #A0025C ΔE 0.042
- Violet Red #A50055 ΔE 0.046
- Dark Fuchsia #9D0759 ΔE 0.048
- Warm Purple #952E8F ΔE 0.062
- Raspberry #B00149 ΔE 0.064
- Medium Violet Red #C71585 ΔE 0.065
- Berry #990F4B ΔE 0.068
Use #A91D72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.