#A90F73
Closest named color: Red Violet (#9E0168). oklch(49.1% 0.198 348.5), rgb(169, 15, 115).
Aa
White text reads best on this color (6.99:1).
About this color
#A90F73 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.198 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.030 away. White text reads best on it, at 6.99:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.198) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.00:1 |
| White text | 6.99:1 |
Values
| HEX | #A90F73 |
| RGB | rgb(169, 15, 115) |
| HSL | hsl(321, 84%, 36%) |
| OKLCH | oklch(49.1% 0.198 348.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A90F73 | 6.99:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #A90F73 | 3.00:1 | AA large text | Lc 21.8 | Dividers and decoration only |
| #A90F73 text on white | 6.99:1 | AA | Lc 82.3 | Fine for body text |
| #A90F73 text on black | 3.00:1 | AA large text | Lc -19.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F5CBDF
oklch(88.4% 0.054 348)
-
Step 300
300
#F0A7CB
oklch(80.9% 0.097 348.4)
-
Step 400
400
#E475B0
oklch(70.6% 0.153 348.6)
-
Step 500
500
#D94A9D
oklch(63% 0.196 348.4)
-
Step 600
600
#C42288
oklch(55.6% 0.213 348.3)
-
Step 700
700 (this color)
#A90F73
oklch(49.1% 0.198 348.5)
-
Step 800
800
#89145E
oklch(42.7% 0.164 348.2)
-
Step 900
900
#6F1B4D
oklch(37.8% 0.128 348.5)
-
Step 950
950
#41122D
oklch(27% 0.08 348.3)
#A90F73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #314975 | 0.225 |
| Deuteranopia (no green cones) | #5E6270 | 0.194 |
| Tritanopia (no blue cones) | #B60044 | 0.079 |
| Achromatopsia (no color) | #595959 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A90F73
#A90F73
oklch(49.1% 0.198 348.5)
- #007256
#007256
oklch(49% 0.099 168.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A90F73, closest first.
No curated palette has a color within ΔE 0.04 of #A90F73.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.030
- Deep Magenta #A0025C ΔE 0.040
- Dark Fuchsia #9D0759 ΔE 0.047
- Violet Red #A50055 ΔE 0.047
- Warm Purple #952E8F ΔE 0.063
- Medium Violet Red #C71585 ΔE 0.067
- Raspberry #B00149 ΔE 0.068
- Berry #990F4B ΔE 0.070
Use #A90F73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.